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Release: New Survey on Bedtime Reading by RIF and Macy's, Be Book Smart Launches

Release: New Survey on Bedtime Reading by RIF and Macy's, Be Book Smart Launches

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According to a new survey commissioned by Reading Is Fundamental and Macy's, only one in three parents read bedtime stories with their children every night. Children are also more likely to spend time with TV or video games than books. The results come as RIF and Macy's launch the annual Be Book Smart campaign (June 21-July 21) to support children's literacy.
According to a new survey commissioned by Reading Is Fundamental and Macy's, only one in three parents read bedtime stories with their children every night. Children are also more likely to spend time with TV or video games than books. The results come as RIF and Macy's launch the annual Be Book Smart campaign (June 21-July 21) to support children's literacy.

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Published by: Reading Is Fundamental on Jun 20, 2013
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FOR IMMEDIATE RELEASE Contact: Olivia DohertyOlivia@thehatchergroup.com 301-656-0348, 240-899-5744Kelley Tarzian, Macy’s Media RelationsKelley.tarzian@macys.com 415-393-3248
New Survey: Only One in Three Parents Read Bedtime Stories with their Children Every Night; Children More Likely to Spend Time withTV or Video Games than Books
Macy’s and Reading Is Fundamental Launch Annual Be Book Smart CampaignJune 21 to Support Children’s Literacy
WASHINGTON – (June 20, 2013) – Despite research on the importance of reading with childrenfrom a young age, few parents with kids age eight and younger are engaged in nightly reading,according toa new surveyfrom Reading Is Fundamental (RIF) and Macy’s.The survey, conducted by Harris Interactive, finds that only one in three parents (33 percent) read bedtimestories with their children every night, and 50 percent of parents say their children spend moretime with TV or video games than with books. More than 1,000 parents across the U.S.completed the survey online in April.Results of the survey are revealed as Macy’s and RIF enter the 10th year of a partnership thatwill deliver its 10 millionth book to children in need nationwide. Be Book Smart launchestomorrow, June 21, and invites customers coast-to-coast to give $3 at any Macy’s register in-store to help provide a book for a child in their local community. Macy’s will donate the fullamount to RIF, and customers will receive a coupon for $10 off an in-store purchase of $50 ormore. The month-long fundraising effort ends July 21. Last year, Macy’s helped to raise $4.8million to provide 1.6 million books to children who would not get a new book otherwise.“Bedtime stories build the foundation for future achievement. For a decade, Macy’s and RIFhave worked together to get books and literacy resources to children in need, giving childrenand parents tools they need to dream big,” said Carol H. Rasco, president and CEO of Reading
 
 
Is Fundamental. “While much news in this survey is encouraging, there is more work to be donework that Be Book Smart and our partnership with Macy’s will help make possible.”Full survey results are highlighted in an executive summary by Harris Interactive, and keyfindings include:
Findings on the amount of time spent reading
Eighty-seven percent of parents say they currently read bedtime stories with theirchildren.
But only one in three parents (33 percent) read bedtime stories daily with their children.
Children of families with an annual household income below $35,000 are more likely towatch TV (40 percent) than read books (35 percent).
Findings on printed book use
Printed books (76 percent) are the format of choice for most parents of children ageeight and younger.
Twice as many children prefer a printed book (20 percent) over an e-book (9 percent),say parents who read both types of books to their children.
Less than one in five parents (17 percent) use a combination of printed and e-books.Existing research on literacy shows the importance of starting early:
Children who don’t read well by the end of third grade are four times more likely to dropout of high school than proficient readers, according to a report by the Annie E. CaseyFoundation.
Two-thirds of U.S. fourth graders – and more than four-fifths of those from low-incomefamilies are not reading proficiently, according to the 2011 National Assessment of Educational Progress.Many literacy studies also show a direct correlation between income level and the number of books in the household, creating even more obstacles to developing children’s literacy. RIFworks to help overcome these challenges by delivering free books and literacy resources tochildren and families who need them most.“We are proud to join our customers in supporting RIF’s work to help children have betteraccess to books and develop a lifelong love of reading,” said Martine Reardon, chief marketing
 
 
officer, Macy's. “In talking about our partnership with RIF, I hear so often about the memoriescreated between a parent and a child through reading bedtime stories. This summer, we areespecially excited to be hitting a milestone that will enable our 10 millionth book to be distributedas a result of Macy’s partnership with RIF.”Since 2004, Macy's has helped raise more than $25.8 million for RIF. Through customer-supported fundraising campaigns, in-store events and volunteer activities, Macy's has donatedfunds and resources to further the important message of literacy for future success. Macy’slongstanding support has enabled RIF to promote literacy at all levels, from buying books forchildren and training educators to providing resources to parents.Macy’s customers can take part in supporting children’s reading and bedtime stories bydonating to the Be Book Smart campaign from June 21 to July 21, taking part in efforts tocontribute the campaign’s 10 millionth book to a child in need.
Facebook Sweepstakes
As part of the Be Book Smart campaign, Macy’s and RIF will host a sweepstakes on Facebookto encourage supporters to share information about the campaign and post images of quotesfrom favorite authors to their personal timelines via a Facebook app. Each week, one winner willbe awarded a $500 Macy’s gift card. For official rules and to enter the sweepstakes, visitfacebook.com/macys or rif.org/sweeps. No purchase necessary to enter or win a prize.
 
Methodology
 This Bedtime Story survey was conducted online within the United States by Harris Interactive on behalf of ReadingIs Fundamental between April 8-15, 2013 among 1,003 parents of kids age 8 or younger. No estimates of theoreticalsampling error can be calculated. For complete survey methodology, including weighting variables, please contactOlivia Doherty at Olivia@thehatchergroup.com or 301-656-0348.
 About RIF
Reading Is Fundamental (RIF) delivers free books and literacy resources to children and families in underservedcommunities in the United States. By giving children the opportunity to own a book, RIF inspires them to becomelifelong readers and achieve their full potential. As the nation's largest children's literacy nonprofit, RIF has placed410 million books in the hands of more than 39 million children since it was established in 1966. Learn more and helpRIF provide books to kids who need them most, visit RIF.org. 

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Diana Dull Akers added this note
As a mom to a young reader who loves books but struggles with reading, I've slowly but enthusiastically come around to using all the tools at our disposal to help our daughter. For us, this means moving past what sometimes feels like a fruitless debate about ebooks/digital reading versus reading traditional print books. Our daughter adores all of the print books in her collection, but she also fin
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