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IMMEDIATE RELEASE Contact: Laurey Peat Laurey Peat + Associates (214) 871-8787 LPEAT@LPAPR.COM

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DALLAS MAYOR MICHAEL S. RAWLINGS AND THE JFK 50TH COMMITTEE ANNOUNCE TICKET REQUEST PROCESS Media Credentialing Details Also Announced For Nov. 22 Event at Dealey Plaza
DALLAS June 20, 2013 Dallas Mayor Michael S. Rawlings and The 50th Committee, of the President John F. Kennedy Commemorative Foundation, announced today the free online ticket request process for The 50th: Honoring the Memory of President John F. Kennedy, a public event taking place at 11:45 a.m. November 22, 2013 at Dealey Plaza. Media credentialing details for the event were also announced. A serious, understated and respectful commemoration in tribute to our nations 35th president, The 50th will honor Kennedys life and legacy of leadership. Paid for by private donations, the public event is led by Mayor Rawlings and the President John F. Kennedy Commemorative Foundation, in cooperation with the City of Dallas. Ticket requests for The 50th can be placed starting at 11 a.m. June 20 and running through July 31 at www.50thHonoringJohnFKennedy.com. All requests will be entered into a highly secure database run by an interactive communications firm, and tickets will be randomly allocated by computer program. The random allocation process will create a list of names for ticket holders as well as a wait list. This list will be given to the Dallas Police Department for security screening and those approved will be notified of their status on or about October 1, 2013. -MORE-

Approximately 5,000 tickets will be issued for the event, with a majority distributed to residents of the DFW area. The rest will be issued to people outside the DFW area, as well as to the media, government officials, civic leaders, members of the Foundation and major donors. Video screens in several nearby locations downtown will broadcast the event live for those unable to get tickets. Because of space limitations, only 1 or 2 tickets per person can be requested. Anyone 18 or older can request tickets, and anyone 12 or over can attend the event. It is very important to The 50th Committee and the City of Dallas that this event is free and open to the public, and this ticketing process allows us to do that, said Mayor Rawlings. More than half the tickets will be distributed to residents of the DFW area. But people from all walks of life and viewpoints from around the world will be able to join us in commemorating the life and legacy of President John F. Kennedy. We want to accommodate as many people as possible, but Dealey Plaza has limited space and we need to consider the security and safety of those attending the event, the Mayor said. Were glad to be able to provide video screens nearby for those who dont get tickets but who want to watch the live broadcast downtown. The 50th Committee planning the event and the ticketing is made up of a broad cross- section of 25 civic leaders from the Dallas business and philanthropic communities. The Foundation and its 50th Committee is chaired by Ruth Sharp Altshuler. Along with my colleagues on the Committee, Im pleased to announce a ticketing process that will allow thousands of President John F. Kennedys admirers to help us honor the President and remember what he stood for, Altshuler said. Were grateful for the support weve received from the many private donors who are making this special public event possible. The Mayor and members of the 50th Committee also announced details of media credentialing for The 50th: Honoring the Memory of President John F. Kennedy. The media are invited to cover the event from a press area in Dealey Plaza, which includes a press riser and radio row. However, space limitations may limit the number of credentials issued. Media requests will be screened by the Dallas Police Department. All media credential requests must submitted at www.50thHonoringJohnFKennedy.com by 11:59 a.m. CST on October 31, 2013. Upon approval, a confirmation letter will be emailed, and credentials can be picked up from November 19 through November 21 at a location to be determined near Dealey Plaza. To pick up credentials, media members must present a media I.D. and a driver's license or passport. -MORE-

All members of the media with current credentials are eligible to cover the event, including freelancers, photographers, documentarians and independent online media members. Journalists from organizations must provide an assignment letter on company letterhead from an editor, producer, or program director that states the intention to publish/air your report(s). Freelance photographers must provide a letter from a verifiable assigning media organization to cover the event, please note commercial photographers will not be issued a media credential for the event. Documentarians must provide an assignment letter from the organization for which they're working. Independent documentarians must provide a project description, proposal, and/or work plan for review. Please note commercial documentarians will not be issued media credentials for the event. Independent online reporters and columnists must provide a short summary of previous, relevant experience and verifiable audience or web site traffic data. Outlet must have been in continuous operation for at least six months. Additional details about the The 50th: Honoring the Memory of President John F. Kennedy event, such as confirmed participants, event access, security information, a rate card for purchasing services such as power, Internet, telephone, etc., hotel accommodations and more will be sent to credentialed members of the media. Additional questions can be emailed to jfkmedia@lpapr.com. The 50th will start at 11:45 a.m. on Nov. 22 with the tolling of church bells throughout the city and a moment of silence. Renowned Presidential historian David McCullough will give special readings from John F. Kennedys Presidential speeches. The internationally acclaimed, 73-member U.S. Naval Academy Mens Glee Club will perform, and area religious leaders will offer prayers and a benediction. A ceremonial flyover will conclude the memorial, which is outdoors and will last approximately one hour. ### The 50th: Honoring the Memory of President John F. Kennedy is a public memorial taking place Nov. 22, 2013 in Dealey Plaza in Dallas, Texas. Paid for by private donations, the commemorative event is organized by Dallas Mayor Michael S. Rawlings and a committee of 25 local leaders, in cooperation with the City of Dallas. www.50thHonoringJohnFKennedy.com.

FOR IMMEDIATE RELEASE UPDATED JUNE 19, 2013 Contact: Laurey Peat Laurey Peat + Associates P: (214) 871-8787 E: LPEAT@LPAPR.COM

DALLAS MAYOR AND LEADERSHIP COMMITTEE ANNOUNCE THE 50th MEMORIAL TO JFK
The 50 : Honoring the Memory of President John F. Kennedy will take place
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November 22, 2013 at Dealey Plaza in Dallas

DALLAS November 20, 2012 The 50th Committee (President John F. Kennedy Commemorative Foundation), consisting of 25 local civic leaders, in cooperation with the City of Dallas, announced today plans for a serious, understated and respectful public memorial in tribute to our nations 35th president. The 50th: Honoring the Memory of President John F. Kennedy will commemorate Kennedys life and legacy of leadership, taking place at 11:45 a.m. on November 22, 2013 at Dealey Plaza in downtown Dallas, where the President was assassinated in 1963. This is an event to honor the remarkable life and legacy of the leadership of President John F. Kennedy, said Mayor Rawlings, Honorary Chairman of The 50th committee. His death forever changed our city, as well as the world. We want to mark this tragic day by remembering a great President with the sense of dignity and history he deserves. The first designated event that the City of Dallas has ever held in Kennedys memory, The 50th will be a concise and reflective observance, starting with the tolling of church bells throughout the city and a moment of silence. Renowned Presidential historian David McCullough, the subject of a recent two-part profile on 60 Minutes, will give special readings from John F. Kennedys Presidential speeches at the event. McCullough has won two Pulitzer Prizes, for John Adams and Truman, and has also received the Presidential Medal of Freedom, the countrys highest civilian award. President Kennedy a U.S. Navy veteran will be honored in song by the internationallyacclaimed, 73-member U.S. Naval Academy Mens Glee Club, under the direction of Dr. Aaron Smith. Religious leaders will offer prayers and a benediction. A ceremonial flyover will also take place. The 50th: Honoring the Memory of President John F. Kennedy will be free and open to the public, with tickets distributed through a secure, online ticket request process that can be found at www.50thHonoringJohnFKennedy.com. Video screens will be placed in strategic locations around downtown Dallas to ensure everyone can take part in the memorial. The event is being paid for by private donations raised by individuals and foundations.

The 25-person committee organizing The 50th is made up of a broad cross-section of leaders from the Dallas business and philanthropic communities. Its important that the direction for this event was generated by citizens of Dallas, and not by any one person or City Hall, so I chose members who were symbolic of the whole community from a diversity standpoint and a thinking standpoint, Mayor Rawlings said. I chose members that represented Dallas and its leadership, and also members who were actually here 50 years ago, some of them on the streets, others who were at the Trade Mart, like committee Chairwoman Ruth Collins Altshuler, the Mayor added. A longtime Dallas philanthropist and civic leader, Altshuler created the program for the memorial and invited McCullough to remember Kennedy with a special reading of President Kennedys speeches. Were honored to have a historian of David McCulloughs stature speak on this historic occasion, said Altshuler. As the Pulitzer Prize-winning author of several Presidential biographies, hes uniquely qualified to speak about the lasting legacy of our 35th commander in chief. In addition to Chairman Ruth Altshuler and Honorary Chairman Mayor Rawlings, the committee is made up of Lindalyn Bennett Adams, The Honorable Lew Blackburn, Adelfa Callejo, Linda Pitts Custard, Most Reverend Kevin J. Farrell, Nancy Strauss Halbreich, Reverend Zan W. Holmes, Jr., The Honorable Clay Lewis Jenkins, The Honorable Ron Kirk, Bobby B. Lyle, The Honorable Anita N. Martinez, Linda B. McFarland, Cappy R. McGarr, Ken Menges, Blaine L. Nelson, Erle Nye, Rick Ortiz, Margot Perot, The Honorable Jeanne L. Phillips, Caren Prothro, Deedie Potter Rose, Terdema L. Ussery II and The Honorable Royce West. This is a part of our history. The story of Dallas growth and success can only be understood in the context of this unspeakable tragedy, said Mayor Rawlings. Its important that the city of Dallas has a strong voice in remembering this very solemn day and honoring a great President who was a hero to so many people around the world. ### The 50th: Honoring the Memory of President John F. Kennedy is a public memorial taking place Nov. 22, 2013 in Dealey Plaza in Dallas, Texas. Paid for by private donations, the commemorative event is led by Dallas Mayor Michael S. Rawlings and a committee of 25 local leaders, in cooperation with the City of Dallas. For additional information please visit www.50thHonoringJohnFKennedy.com.

Media Contact Laurey Peat Laurey Peat + Associates 214-871-8787 lpeat@lpapr.com

Fact Sheet WHAT: The 50th Committee (President John F. Kennedy Commemorative Foundation), consisting of 25 local civic leaders, in cooperation with the City of Dallas, will hold an observance to celebrate the remarkable life, legacy and leadership of John F. Kennedy. The 50th: Honoring the Memory of President John F. Kennedy will commemorate Kennedys life with a serious, understated and respectful memorial in tribute to our nations 35th president. It will take place at 11:45 a.m. on November 22, 2013 at Dealey Plaza in downtown Dallas, where the President was assassinated in 1963. Along with Dallas civic leader Ruth Collins Altshuler, who is serving as the chairwoman, and Mayor Rawlings, the 25-person committee organizing The 50th is made up of a broad cross-section of leaders from the Dallas business and philanthropic communities. As the first designated event the City of Dallas has ever held in Kennedys memory, The 50th will honor the prominent U.S. leader with the sense of dignity and history he deserves. The memorial will unite the city to remember the spirit of JFK and ultimately look forward into the new frontier that he passionately communicated. President John F. Kennedys death left an immeasurable impact on anyone old enough to remember the tragic events of November 22, 1963. However, The 50th will also teach younger Americans about the Presidents legacy. The 50th: Honoring the Memory of President John F. Kennedy will be free and open to the public, with tickets distributed through a secure, online ticket request process that can be found at www.50thHonoringJohnFKennedy.com. Video screens will be placed in strategic locations around downtown Dallas to ensure everyone can take part in the memorial. The event is being paid for by private donations raised by individuals and foundations. PROGRAM: The 50th will be a concise and reflective observance, which will include: The tolling of church bells throughout the city and a moment of silence at 12:30 p.m. Renowned Presidential historian David McCullough, the subject of a two-part profile on 60 Minutes, will give special readings from John F. Kennedys Presidential speeches at the event. McCullough has won two Pulitzer Prizes, for John Adams and Truman, and has also received the Presidential Medal of Freedom, the countrys highest civilian award. Mayor Rawlings will represent the city of Dallas and the JFK 50th Committee of the President John F. Kennedy Commemorative Foundation Internationally-acclaimed, 73-member U.S. Naval Academy Mens Glee Club, under the direction of Dr. Aaron Smith, will honor President Kennedy in song. A ceremonial flyover will take place. Religious leaders will offer prayers and a benediction. ### The 50th: Honoring the Memory of President John F. Kennedy is a public memorial taking place Nov. 22, 2013 in Dealey Plaza in Dallas, Texas. Paid for by private donations, the commemorative event is led by Dallas Mayor Michael S. Rawlings and a committee of 25 local leaders, in cooperation with the City of Dallas. For additional information please visit www.50thHonoringJohnFKennedy.com.

WHY: