el i te

life

VOL-1 ISSUE-4FEBRUARY 2009

Retreat

Far from themadding crowd!

Budget a la modeA wholesome life

Food forThought

Back to basics

Haven

A wholesome life

Living inHarmony

From the CEO’s desk

Dear

el i te

customer,

el i te

life

At the onset of the New Year, I would like to wish you and your dear ones ahappy, peaceful and secure 2009.I am pleased to share with you that our consistent efforts to service ourcustomer needs have recently gained international recognition. ICICIPrudential Life has been awarded the Life Insurance Company of the Year atthe 12th Asia Insurance Industry Awards 2008.In keeping with our customer centric philosophy, we have launched a ReturnGuarantee Fund - a close ended debt fund with our Unit Linked InsurancePlans (ULIP). The money invested in this fund will be ensured a minimumguaranteed NAV at the end of 5 years. In today’s volatile market scenario,this offers our customer an excellent proposition by the way of a guaranteeover and above other benefits offered by the ULIP he chooses.We have also taken a step ahead in our commitment towards meeting yourhealth needs with the launch of an innovative product. Health Saver is acomprehensive health insurance plan which covers your current healthcareexpenses and also invests for future healthcare expenses. It is also the firstof its kind reimbursement-based hospitalization cover with the benefit of ahealth savings fund. The product is designed to enable consumers to copewith the ever-rising cost of healthcare.As on December 31, 2008, we have crossed the 7.5 million policies mark andmanage over Rs 28,445 crores worth of funds, while our renewal premiumcollections have increased to Rs 5,427 crores.These accomplishments have become a reality through your support and Ithank you for the trust you have reposed in us.Sincerely,

Shikha Sharma

Managing Director & CEOICICI Prudential Life Insurance Company Limited

Do write in to eliteservice@iciciprulife.com with your feedback and suggestions.