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Humans love games. There’s all kinds of math and sciencebehind why, but the bottom line is—games are fun. Gamesprovide an opportunity for us to enter a highly rewardingmental state where our challenges closely match ourabilities. Renowned game designer, Jane McGonigal, writesthat games offer us “blissful productivity”—the chance toimprove, to advance, and to level up.If you’re trying to get your social customers to post productreviews, help other customers solve problems, come upwith new solutions, provide sales advice, or help youinnovate new products, introducing games—the chance forblissful productivity—into the experience can provide theright type of incentives that pave the way to higher, moresustained interactions.Gamification—the introduction of gaming dynamics intoonline social experiences—reaps enormous benefits forbrands because:
Game Play Develops Trust and Cohesion.
People who playgames together enter into a social contract when they agreeto the collective terms of play.
Yoursuperfans are that extremely valuable 1% of customers—yourmost committed and active community members across yourentire social footprint—who circulate 40-60% of your content,actively advocate for your brand, and continually bring newcustomers into your business.
Games Introduce Addictive Fun.
Games deeply, productively,and increasingly engage social customers over long periods.Games move people from like to love to crave. Gamesincrease customer satisfaction, loyalty, and ultimately,customer lifetime value.Points, badges, status, progress, customization, pleasantsurprises—they’re all part of gamification. Giving socialcustomers a chance to improve, advance, and level upmotivates them to do good things for each other—like helpeach other with common questions. And good things for thebrand—like help you to innovate faster.
200 million peopleplay games onFacebook monthly.
the average youngperson in the United Stateswill spend 10,000 hours gamingby the age of 21.
42% of onlinegamers are female.