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Three Must Haves for Facebook Success

Three Must Haves for Facebook Success

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Published by Lithium
Learn the three must haves for Facebook success, and find out how to start driving real business outcomes from your Facebook pages
Learn the three must haves for Facebook success, and find out how to start driving real business outcomes from your Facebook pages

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Categories:Types, Business/Law
Published by: Lithium on Jun 21, 2013
Copyright:Attribution Non-commercial

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12/01/2014

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three musthaves forfacebooksuccess
 
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we help companies unlock the passion of their customers.
The Lithium Social Customer Suite allows brands to build vibrant customer communities that:
lithium.com| © 2012 Lithium Technologies, Inc. All Rights Reserved
Lithiumsocial softwarehelps the world’s most iconic brandsto build brand nations—vibrant online communities ofpassionate social customers. Lithium helpstop brandssuchas AT&T, Sephora, Univision, and PayPal build activeonlinecommunitiesthat turn customer passion into social mediamarketing ROI. For more information on how to create lastingcompetitive advantage with thesocial customer experience,visitlithium.com, or connect with us onTwitter,Facebookand our own brand nation –the Lithosphere.
reduce service costs with
social support
grow brand advocay with
social marketing
drive sales with
social commerce
innovate faster with
social innovation
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So you’ve got pages, fans, and likes.Now what?
Your brand, like many, likely struggles with deriving valuefrom your Facebook investments. What’s a fan worth? A like?What do you really even know about your Facebook fans? Andhow can you create something of lasting value from such anenormous, yet so fleeting a channel?Everything about Facebook is so enticing, yet just beyondour grasp. It’s free. It’s huge. We find many thousands of ourcustomers there. They “like” us. They tell us what they want,need, and wish for on our Facebook page walls. It seems theperfect social media engagement platform.Yet with each status update, each positive comment, everycustomer inquiry, and all the ingenious product ideas wesee disappearing from the Facebook wall every hour, we findourselves wondering what we’re doing there at all. What goodis Facebook as a platform for social customer engagementunless we can engage our social customers in ways thatmake real sense for our customers and drives real businessoutcomes for the brand?The first thing to remember is that as an online socialnetwork the Facebook platform wasn’t built for socialcustomer engagement. It lacks many of the essentialsneeded to pursue a successful social strategy—data capture,for one. But the good news is you can turn Facebook into avibrant social customer online community with the addition of just a few key must-haves.
Peer-to-Peer Engagement
 Peer-to-peer engagement is one of the most important typesof social customer engagement because messages carriedfrom peer-to-peer have more influence. Eileen Brown ofthe Social Customer explains the reason why peer-to-peerengagement works so well quite simply: “We tend to identifymore strongly with people like us. We love those who are likeourselves. We identify with them.”
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An excellent way to start getting value from your Facebookpages right away is to give them a customer experience thatincludes interaction with each other. Enabling your own fans tospread your messages and answer each other’s questions addsenormous trust and credibility to your Facebook presence.“Start by creating an environment that encourages peer-to-peer interactions”, says Altimeter Group Partner and PrincipalAnalyst, Jeremiah Owyang, “Ask fans to respond to each other,showcase fan contributions, and recognize top contributors.”
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Harnessing the crowd’s energy and fulfilling customer need iswhat social customer marketing is all about. Harnessing thecrowd’s energy
to 
fulfill customer need is what peer-to-peerengagement is all about. Peer-to-peer engagement—enablingyour Facebook fans to help each other—with question andanswer applications, community moderation, and rank andreputation features makes immediate sense and can evenscale to a full-blownsocial support solution. It gives customersvalue when they get there—they can search for and find usefulinformation. And it drives real business value for the brand—less support calls means less support costs.

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