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Digitas Health Wikipedia POV

 
 
 
 
 
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Wikipedia is one of the most visible sources of information on health-related topics and is widely used by consumers (and physicians) in the US and Europe. It's too big for pharma marketers to ignore. But is it too dangerous for pharma to engage with? Not if you understand its unique culture and constraints. Read Digitas Health's new POV on this increasingly relevant issue.

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05/04/2009

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