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Ansal Real Estate Project report

Ansal Real Estate Project report

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Published by Divy Prakash Mathur
CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR

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Categories:Types, Research
Published by: Divy Prakash Mathur on Jun 23, 2013
Copyright:Attribution Non-commercial

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10/13/2013

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ANSAL PROPERTIES & INFRASTRUCTURELTD.
 
Summer Training Report __________________________ Project Title
REAL ESTATE INVESTMENT TRENDSINNORTHERN INDIA
 __________________________________________BY:BHARTI GUPTA
 
PGDBM-IIISECTION-AROLL NO.11NDIM
Acknowledgement
 The project title “REAL ESTATE INVESTMENT TRENDS IN NORTHERN INDIA”has been conducted by me during 14
th
may and 9
th
July 2007 at AnsalProperties & Infrastructure Ltd. I have completed this project, based on theprimary research under the guidance of Mr. Alok Agnihotri (General Manager,Marketing) and Mr. Vipin Sheoran (Assistant Manager, Marketing).I owe enormous intellectual debt towards my guides Mr. Alok Agnihotri(General Manager, Marketing) and Mr. Vipin Sheoran (Assistant Manager,Marketing), who have augmented my knowledge in the field of Marketing. They have helped me learn about the process and giving me valuable insightto understand how I can suggest new and innovative ways. They haveprovided me a true learning platform, and have been the perfect mentors, ingiving me the necessary guidance regarding my project.
 
I would like to thank them in enriching my thoughts in this field fromdifferent perspectives.I would like to thank all the respondents without whose co-operation myproject would not have been complete.I feel indebted to all those persons and organizations that have providedhelp directly or indirectly in successful completion of this study.At the end, ANSAL API, was a great experience to work in, where I feel, thededication of its employees is one of the vital factors of its success.
Executive Summary
Real estate is a 12$ billion (revenue) industry in India. There has been arapid growth in the industry in the past few years. In the residential sector, agrowing middle class is enjoying rising income levels. Combined with smallerhousehold sizes, this demographic change has boosted demand for moremodern housing and home loans. Meanwhile, increasing consumer spendingpower has encouraged growth in organized in organized retailing bothfeeding off and contributing to the spear of ‘mall culture’ and the popularityof other large-scale retail property developments.In the commercial property segment, strong growth in the services sector –particularly in the IT and ITES sectors – and corporates’ growing scale of 

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