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201305 Datalicious Data Driven Media Planning V1

201305 Datalicious Data Driven Media Planning V1

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Published by Datalicious Pty Ltd
Media mix modelling and media attribution to boost media ROI.
Media mix modelling and media attribution to boost media ROI.

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Categories:Types, Business/Law
Published by: Datalicious Pty Ltd on Jun 23, 2013
Copyright:Attribution Non-commercial

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06/01/2014

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>MediaPlanning<
Mediamixmodellingandmediaa-ribu1ontoboostmediaROI
 
>Smartdatadrivenmarke3ng
MediaA5ribu3on&Modeling
Op3misechannelmix,predictsales
Tes3ng&Op3misa3on
Removebarriers,drivesales
Boos3ngROMI
Targe3ng&Merchandising
Increaserelevance,reducechurn
“Usingdatatowidenthefunnel” 
May203©DataliciousPtyLtd2
 
>Widerangeofdataservices
Data
PlaHorms
Datacollec3onandprocessingAdobe,GoogleAnaly3cs,etcWebandmobileanaly3csTag-lessonlinedatacaptureRetailandcallcenteranaly3csBigdata&datawarehousingSinglecustomerview
Insights
Analy3cs
DataminingandmodellingTableau,Splunk,SPSS,R,etcCustomiseddashboardsMediaa5ribu3onanalysisMarke3ngmixmodellingSocialmediamonitoringCustomersegmenta3on
Ac3on
Campaigns
Datausageandapplica3onSiteCore,ExactTarget,etcTarge3ngandmerchandisingMarke3ngautoma3onCRMstrategyandexecu3onDatadrivenwebsitesTes3ngprograms
May203©DataliciousPtyLtd3

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