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How Pharma Brands use Social Media

How Pharma Brands use Social Media

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Published by Sumit Roy
How Pharma Brands use Social Media .being a regulated industry, Pharma brands have used social media in a big way.. and have been among the leading Industry Vertical to set Benchmarks on use Social media to establish Leadership position across the space
How Pharma Brands use Social Media .being a regulated industry, Pharma brands have used social media in a big way.. and have been among the leading Industry Vertical to set Benchmarks on use Social media to establish Leadership position across the space

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Categories:Types, Research
Published by: Sumit Roy on Jun 23, 2013
Copyright:Attribution Non-commercial

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06/18/2014

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Open access
social media
guidelines for
pharma
December, 2011First version
 „A
set of guidelines created collaboratively by the most important online voices of pharma and social media designed to facilitate
online interaction with and within pharma.” 
 
 
 
1
1) Introduction................................................................2
2) A Physician’s Rules of Engagement...........................3
 
3) Pharma’s Rules of Engagement..................................4
 4) How pharma should use social media........................55) How pharma should use Wikipedia...........................76) How pharma should use Facebook.............................87) How pharma should use Twitter.................................98) How pharma should write blogs...............................109) How pharma should use Youtube..............................1110) Acknowledgement...................................................1211) Contact addresses....................................................13
Open access social mediguidelines for pharma 
Table of contents
 
2
FDA and other authorities have been trying to deal with the rapid adoption of social media but they have
not been able to publish the required guidance about how pharma can engage with social media.
AtWebicina.com, we decided to launch a project with a mission of creating a set of open access socialmedia guidelines for and about the pharma industry with the help of an expert crowd.This is "the key principles in a manifesto type document" which can be the overview for pharma tofollow. The guidance outlines the key principles such as protecting patients, keeping healthcare professionals informed, being transparent, reporting the Adverse Events, or following applicable codesand regulations in social media.
After months of hard collaborative work, we now publish „A Physician’s Rules of Engagement”; a„Pharma’s
 
Rules of Engagement”; Key Principles about how
 pharma should use social media andtechnology specific guides as well.We hope this guide will initiate an even more extended collaboration and we, healthcare professionals,e-patients and pharma, can facilitate the process for the FDA of publishing its own guide.Show your support or feedback your thoughts on Twitter using#pharmaSMguide.
Join this project and see more details including positive and negative pharma-related social media case
studies onWebicina!Best regards,Dr. Bertalan MeskoManaging director of Webicina.com&Dr. Felix JacksonChief Medical Officer of medDigital
Open access social mediguidelines for pharma 
1
Introduction

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