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Heidegger
Martin Heidegger adalah filsuf Jerman yang hidup antara tahun 1889-1976 M. Dia mengajar filsafat di Freiburg University dan Marburg University. Karyanya yang paling terkenal berjudul Sein und Zeit (Ada dan Waktu) yang terbit tahun 1927. Dia dipengaruhi oleh gurunya, Edmund Husserl (penggagas aliran filsafat Fenomenologi) , dan mempengaruhi Eksistensialisme, Hermeneutika dan Dekonstruksi. Kata kuncinya yang terkenal: Dasein, Dasman, Ge-Stell, idle talk, intersubjectivity Berikut ini pandangannya tentang komunikasi, khususnya media massa.
In Heideggers eyes technologies such as radios and newspapers distorted social interaction and damaged the communicative tissue of our world.
(Dwan, 2003:115)
Ilusi Objektivitas.
Media massa mengaku menghadirkan pandangan objektif, sedangkan Heidegger menyatakan bahwa objektivitas itu mustahil, karena setiap entitas berkonteks, sementara konteks adalah sistem hubungan yang tak menentu. Since entities are themselves context-dependent, it is impossible to determine the objectivity of object independently of the life-contexts in which they appear.... A context is not itself an entity, but a system of relationships which remains largely indeterminate. (Dwan, 2003: 120).
Kesimpulan
We have seen, then, that Heidegger was deeply disturbed throughout his life by the way modern media systems distorted our attitude to the world and damaged our communicative environments. He arrived, however, at very different accounts of the nature of this damage. In Being and Time Heidegger presents media as a communicative framework in which a traditional logic with its predicates of subject and object completely breaks down. In the midst of such erosion, Heidegger promotes a normative account of a subject which secures itself from inauthenticity. (Dwan, 2003: 127)
Kesimpulanku
Media massa hendak mengobjetifikasi segala sesuatu, tapi objektivikasi itu mustahil, dan mereduksi objek. Jika media massa menyatu dengan subjek, subjektivtas media massa bisa membentuk subjek yang otoriter dan merusak objek pula. Alih-alih melarikan media massa ke objektivitas atau subjektivitas, Heidegger mendorongnya ke arah kesalingan. Tak ada objek, tak ada subjek, yang ada koeksistensi. Artinya, media massa yang sudah terlanjur ada diorientasikan pada hidup bersama, bisa diakses semua orang, tidak dihegemoni oleh seseorang, serta solutif (supaya tidak jadi omong kosong)
Referensi
Sheehan, Thomas, (1998)Heidegger, Martin (18891976), Routledge Encyclopedia of Philosophy, Edward Craig (ed.). Version 1.0, London: Routledge. Heidegger, Martin (1982), Nietzsche IV: Nihilism, (NIV) David Farrell Krell (ed), Joan Stambaugh, David Farrell Krell and Frank A. Capuzzi (trans), New York: Harper & Row. Heidegger, Martin(1968 ),What is Called Thinking? (WICT), F.D. Wieck and J. Glenn Gray (trans), New York, Evanston, and London: Harper& Row. Dwan, D. (2003). "Idle Talk: Ontology and Mass Communication in Heidegger." New Formations, 51.