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As Seen On TV to Launch Crowdfunding Platform: Help Create the Next Top-Selling Invention

As Seen On TV to Launch Crowdfunding Platform: Help Create the Next Top-Selling Invention

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Published by: Crowdsourcing.org on Jun 24, 2013
Copyright:Attribution Non-commercial


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As Seen On TV to Launch CrowdfundingPlatform: Help Create the Next Top-SellingInvention
ASTV Partners with Launcht to Connect Inventors withConsumers Who Give Input on New Ideas
CLEARWATER, Fla., June 24, 2013 /PRNewswire/ -- As Seen On TV,Inc. (OTCQB: ASTV), a leading multi-platform product marketingcompany and online shopping destination, today announced that it will partner with white-label crowdfunding software provider Launcht, Inc.for a first of its kind platform that will let inventors connect withconsumers who then vote to support products with their pocketbooks.Inventions that are successful through the As Seen on TV crowdfunding platform will be sold through various distribution channels, includingthe official online destination for As Seen On TV products --AsSeenOnTV.com -- which reaches a global audience.The As Seen On TV crowdfunding platform will allow inventors tomake their pitch to the world, and give consumers early access toinnovative new products. Inventors will upload video, images, designspecifications, and marketing strategies to convince consumers of their good ideas. Consumers review and comment on inventor ideas, and can become the first to own the best new products through pre-purchases onthe As Seen On TV crowdfunding platform."We're giving the public access into the early stages of the invention process that until now has only happened behind closed doors," saidKevin Harrington, Chairman and Founder of As Seen On TV. "And for inventors, it's a smarter way to find out if there's a market for your 
you use crowdfunding pre-sales to gather feedback anddetermine worthiness.""This is a significant opportunity for our company and a terrific way tointeract with consumers worldwide," said Ronald C. Pruett, Jr., Presidentand CEO of As Seen On TV. "We will use the feedback and consumer response to influence the product design and distribution channels weselect. Of course, we'll still search for inventions through our traditionalmethods, but our crowdfunding platform will allow everyone to participate in future As Seen On TV products.""We are honored to partner with As Seen On TV to power their newcrowdfunding platform; this is a great use of our white labelcrowdfunding software," remarked Freeman White, CEO of Launcht."Our mission is to democratize access to the market, and it's time to bring the selection and funding of great ideas out from behind closeddoors."
About As Seen On TV
As Seen On TV, Inc. (OTCQB: ASTV) is the leading multichanneldistributor of As Seen On TV products and serves up fun for engagedconsumers worldwide. Customers can find 1,500 products from As Seenon TV in the areas of Household, Kitchen, Outdoor, Health & Beauty,Fitness, Clothing, Electronics, Toys, Novelty, Pets, DVDs, and Food.Celebrities and industry experts often endorse As Seen On TV productsfor their inventive nature and utility. For more information, please visitwww.AsSeenOnTV.com or follow ASTV online atFacebook.com/OfficialAsSeenOnTV, @AsSeenOnTV on Twitter andPinterest.com/AsSeenOnTVHQ.

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