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GetCounted Consumer Panel Profile
April 2009
 
Total Base : 151,000+
. Around 65%-70% are active at any point of time.
138,000+ Urban Members; represents 286 million Urban IndianPopulation, i.e.,
84%
of total 342 million Urban Indian Population.
13,000+ Rural Members; represents 417 million Rural Indian Population,i.e.,
51%
of total 816 million Rural Indian Population.
New members are added every month.
Possibly represents 100% branded Urban Indian Consumers.
Overview
 
Urban Representation
Based on 960 demographic combinations of the urban population
(4 regional zones X 4 level of urban district classes X 5 urban SEC classes X 6 age groups X 2 genders)
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