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Executive Summary

Blogging in the Enterprise

A Guidewire Group Market Cycle Survey

October 2005

2/8

The vast majorityof companies(89%) are eitherblogging now orplanning to blogsoon.

Corporate Blogging Drives NextWave of Social Media Adoption

The next wave of adoption of social mediatools will be driven by corporations who areadopting blogs for both internal and externalcommunications at an increasing rate. This isthe primary finding of Guidewire Group’s

Blogging in the Enterprise Survey

Key Findings

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Corporations of all sizes and across awide array of industries are adoptingblogging technologies and practices.89% of respondents are either bloggingnow or are planning to blog.

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Corporate adoption of blogging isentering its hyper-growth phase. Morethan 50% of respondents have launchedone or more blogs in the last year. Lessthan 10% have been using blogs formore than 3 years.

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Adoption is being driven by specificbusiness benefits from both internal-(improved internal communications – 77.4%) and external- (improved brandrecognition – 78%) facing deployments

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Barriers to adoption exist, but they arelimited in scope compared to otheremerging technologies, and are notsignificantly related to technology issuesthemselves. Of corporations that do notyet blog, 57% say they are unsure of thebenefits, whereas 42% of those who doblog say that maintaining enthusiasm forthe blog deployment is the largestbarrier to success.

3/8

53% ofcompanies areblogging.

Blogging haspenetratedvirtually everyindustry.

Who Is Blogging?

Smaller companies have been quicker to adoptblogging as a part of their communications strategies,followed by mid-sized. Guidewire Group suspectsthat the challenges of regulatory issues and policyhave slowed large company adoption to some degree.

< 10058%100-100026%> 100016%

Blogging Corporations by # of Employees

< $100M45%NoAnswer23%$10-100M14%> $100M16%

Blogging Corporations by Revenue

Respondents to the survey came from a cross-section of industries, including Advertising &Marketing (16%), Computers & ElectronicManufacturing (8%), and Professional Services(8%). Aerospace, Banking, Communications,Consumer Package Goods, Education, EnergyInsurance, were among other industriesrepresented.