3/8
53% ofcompanies areblogging.
Blogging haspenetratedvirtually everyindustry.
Who Is Blogging?
Smaller companies have been quicker to adoptblogging as a part of their communications strategies,followed by mid-sized. Guidewire Group suspectsthat the challenges of regulatory issues and policyhave slowed large company adoption to some degree.
< 10058%100-100026%> 100016%
Blogging Corporations by # of Employees
< $100M45%NoAnswer23%$10-100M14%> $100M16%
Blogging Corporations by Revenue
Respondents to the survey came from a cross-section of industries, including Advertising &Marketing (16%), Computers & ElectronicManufacturing (8%), and Professional Services(8%). Aerospace, Banking, Communications,Consumer Package Goods, Education, EnergyInsurance, were among other industriesrepresented.
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