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Advertising Project

Advertising Project

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Published by Marketing Expert
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Published by: Marketing Expert on May 05, 2009
Copyright:Attribution Non-commercial

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04/07/2013

 
HTTP://PAKISTANMBA.JIMDO.COMFOR DOWNLOADING THIS REPORT AND FOR MOREPROJECTS, ASSIGNMENTS, REPORTS ONMARKETING,MANAGEMENT,ECONOMICSMARKETING MANAGEMENT,ACCOUNTING,HUMAN RESOURCE,ORGANIZATIONAL BEHAVIOR,FINANCIAL MANAGEMENTCOST ACCOUNTINGVISITHTTP://PAKISTANMBA.JIMDO.COM
Introduction to Advertising
 
Imagine a day in the life of an average urban Indian male living inan apartment by himself. He wakes up early in the morning to thesound of a hi – tech alarm (which he has recently bought, thanksto the ad of an alarm clock he seen on TV). He jumps out of bedand switches on the radio (to hear some good music on FMpunctuated with some news headline). The TV is then switched on(to the channel on Aerobics while he woks out with those slimwomen who promise a sexy physique in just a couple of months).With a brush in his mouth (of course with ‘Close – Up’ toothpaste‘for greater confidence’ and so that beautiful girls may say ‘Talk tome’), he scans the news paper for a quick update while heprepares some breakfast (the fast and highly nutritious ‘Kellogs’which once again he purchased because of the attractive ad).After a warm bath (with ‘Dettol’ soap - for greater skin protectionand Head and ShouldersShampoo so that he is neverembarrassed because of dandruff), and a cool shave (with thevery cool ‘Gilette Shaving foamas shaving cream is out andshaving foam is in, and the ‘Mac3’ - for the closest shave), hebathes his cheeks with an after shave (‘Old Spice’ for thatmacho feeling). He dashes off to work (whizzing past posters,billboards, hoardings all bombarding him with differentmessages, schemes, offers etc.). His bus and train journey arenever boring as he always carries the latest ‘India Today’ to keephim abreast of the latest happenings. He is on the field workingwhen he feels thirsty (but he cannot make up his mind whether tohave a ‘Thums – up’ – as he is grown up, or to have a ‘Pepsi’ –because he wants to live young forever; any way he decides toplay safe and have a ‘Bisleri’). His mobile suddenly buzzes. It’s aprogrammed call, reminding of his date. He realises he is late. Atthe shopping center close by he buys his date a card (an ‘Archies– I’m sorry Card’ of course, because no one can say it better thanArchies). Obviously his date reacts as she is expected to by givinghim a hug (just like the ad). After the great date they return
 
home. After some TV snacking, he sets the mood with some softmusic, spruces himself (any guesses with what? yes with thesexiest, irresistible, ‘AXE’ deo spray). And the lights go out. (Heywait a second, I forgot to mention the extra soft…. ‘Kurlon’mattress he had recently purchased thanks to the special Diwalioffer). That was Media and Advertising’s influence for you. The word
advertising
originates from a Latin word advertise whichmeans
to turn to
. The dictionary meaning of the term is “to givepublic notice or to announce publicity”. Advertising as a term isused by many to cover almost any topic in the promotional areaof marketing. Advertising is a marketing vehicle that is designedfor the masses. The American Marketing Association defines advertising as “anypaid form of non personal presentation and promotion of Ideas,goods or services by an identified sponsor.”
Importance of Advertising
Back in 1950s, it was said that doing business without advertisingis like winking at a girl in the dark; you know you what you aredoing, but nobody else does. The message was: 'Come on, turn onthe light, it pays to advertise'. Today, in this complex world amidstheavy rush or everything, having a densely crowded scenario of multiple ads even winking in broad daylight goes unnoticed. Sinceeveryone is advertising, the idea is to do it with innovation.

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