home. After some TV snacking, he sets the mood with some softmusic, spruces himself (any guesses with what? – yes with thesexiest, irresistible, ‘AXE’ deo spray). And the lights go out. (Heywait a second, I forgot to mention the extra soft…. ‘Kurlon’mattress he had recently purchased thanks to the special Diwalioffer). That was Media and Advertising’s influence for you. The word
originates from a Latin word advertise whichmeans
to turn to
. The dictionary meaning of the term is “to givepublic notice or to announce publicity”. Advertising as a term isused by many to cover almost any topic in the promotional areaof marketing. Advertising is a marketing vehicle that is designedfor the masses. The American Marketing Association defines advertising as “anypaid form of non personal presentation and promotion of Ideas,goods or services by an identified sponsor.”
Importance of Advertising
Back in 1950s, it was said that doing business without advertisingis like winking at a girl in the dark; you know you what you aredoing, but nobody else does. The message was: 'Come on, turn onthe light, it pays to advertise'. Today, in this complex world amidstheavy rush or everything, having a densely crowded scenario of multiple ads even winking in broad daylight goes unnoticed. Sinceeveryone is advertising, the idea is to do it with innovation.