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provides continious commu-nication from SCA with a focus onsustainability.
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ispublished four times a year. The nextissue is due in October 2013.
Anna Gullers,Ylva Carlsson, Inger Finell Appelberg
Markus Ljungblom, Kristin Päeva Appelberg
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is published in Swedish, English,Spanish, German, French, Dutch and Italian.The contents are printed on GraphoCote90 grams from SCA. Reproduction only bypermission of SCA Corporate Communica-tions. The opinions expressed herein arethose of the authors or persons interviewedand do not necessarily reﬂect the views ofthe editors or SCA. You can subscribe to SCA
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SCA’S SOCIAL MEDIA SITES
I’m a borderline compul-sive hand gel user. I washmy hands frequently andparticularly before eating.I always carry a bottle ofhand gel with me. It’s notthat I’m afraid of illness,but I’d rather be well thanunwell.Nils-Petter has illus-trated the article on germson pages 24–27.
A MAGAZINE FROM
ON TRENDS, MARKETS AND BUSINESS
“How do you avoid unwantedgerms in your surrounding?”
Living in France, you areexpected to shake hands witheveryone you meet and forthose you know, you have to“faire la bise” or kiss them onboth cheeks, twice or some-times even four times. Duringthe winter months, this ﬁllsme with dread, because it’sthe perfect way to pick up avirus. I have been known towrap myself up in a scarf,covering my nose andmouth, pretending that I amsuffering from “la grippe”.I like to think I’m doing mybit helping people to keeptheir germs to themselves.
Writer, France. Interviewed Peter Holmgren, pages 16–19