Five Steps To Website Usability
Have you looked at your company’s website lately? Did you everthink that web visitors might occasionally get frustrated? Usabilityis critical. It can make the difference between performing a task
accurately and completely or not nishing it at all; enjoying the
process or being frustrated.
Don’t guess at how people are using your site. You need to actually watch and see how people nd
information and get direct feedback. In most cases, a properly executed usability test will uncovertwo key things:
Areas of confusing navigation.
There is no doubt that your web design team knows howyour site navigation functions. But does the new user know this? It is important to realize
that about an hour into designing your project, you have probably lost all perspective on
how the interface appears to others. You need to test and see.
Roadblocks in the ow or delivery of information.
Not everyone in your hivemind audiencemay know that the e-mail address for the author is at the end of the text or that thepanoramic photograph moves when the arrows on either side are clicked. What seemsnormal and natural to the designer is not always so with the user. If you discover that
3-out-of-5 people can’t nd registration links, you can make a quick change to the site and
easily increase the conversion rate.Here’s how to go about putting together your own usability test.
Intelligent Lead Generation
HiveMind Marketing, Inc.
1724 Alberta Avenue San Jose, CA 95125
Today’s “hivemind” audience is an intelligent, collective consciousness that acts independently, connects with other like-minded individuals spontaneously, can’t be
controlled, and has signifcant
impact on your company’s brand and ultimate success in the marketplace.