Top four UgandanPR disasters- March2013
PR is relatively a new profession in Uganda and as such people tend to relate it topropaganda. Few agencies and organisation have taken crisis management as a pivotalrole of PR seriously. This list is not aimed at attacking individuals and organisation. Itoffers a professional PR insight into Crisis management in Uganda. I hope that Lessonsshared can better the PR fraternity in Uganda. I commend the inclusion of Best CrisisManagement Award category in the PRAU Excellence Awards. PR Practitioners need tostop leaving entire Crisis management to the legal departments. They should fully beinvolved.
1.Suspensionof Fr Musaalaby the CatholicChurch.
Archbishop of Kampala Dr. Cyprian Kizito Lwanga suspended Fr. Anthony Musaala,who authored a document criticising Catholic Church colleagues in Uganda, accusingthem of sexual crimes among others. Mismanagement of Fr. Musaala‘s saga byCatholic Church put it in the media spotlight. The Archbishop was quick to suspend andgive explanations without assessing the magnitude of the crisis. The Catholic Churchprolonged the crisis when they over reacted. Fr Musaala would just be transferred toanother place or a commission of inquiry publicly instituted but not sacking him. Andgoing public about the move was wrong. As Christians who preach forgiveness, the ideaof peace talks would be good. All efforts should always be done to stop crises fromgrowing. It was a delicate time especially that the Pope was just settling in.According to the Archbishop Dr Cyprian Lwanga,Fr. Musaala was suspended for thedocument, which
“damages the good morals of the Catholic believers and faults the church teaching”.
Fr. Musaala admitted to authoring the document which widelycirculated on the internet after being leaked Fr. Musaala’s letter sparked public debateconcerning celibacy in the Catholic Church. The saga also attracted enough mediaattention. He was hosted on highly rated shows and made it to the front page of dailyNewspapers.