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Social Media Optimization
An Easy Guide to Marketing and Promoting Your Blog 
November 13, 2006 –San Francisco, CA
Presented at the SixApart Business Blogging Seminar 
 
What is Social Media Optimization?
A process of optimizing yoursite/blog to be more visiblein social media searchesand sites, more easilylinked by other sites,and more frequentlydiscussed online inblog posts andother socialmedia
 
Why do we need it?
The Shifting Media Landscape 
•Everyone is a content creator•Technorati currently indexes nearly 60 million blogs•Google searches for most terms return millions of results•The rise of human filtered search•The long tail, meganicheand wisdom of crowds
Bottom Line: There is an increasing amountof “noise”online –which is leading to …
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