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Pakistan Cement Factory Marketing Management

Pakistan Cement Factory Marketing Management

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Published by Umar

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Published by: Umar on May 06, 2009
Copyright:Attribution Non-commercial

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05/12/2013

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Marketing Management Orascom Pakistan Cement Company
LETTER OF TRANSMITTAL
To,Sir Sohail,Gift University,Gujranwala.Respected Sir,Enclosed is the report, which was required in the letter of authorization. Thisreport is prepared according by keeping all the requirements of project in mind.The project is basically to represent the Marketing Plan of a Multi-Nationalcompany through the collection of data and information.We choose ORASCUM Pak Cement Company, which is multinational company.We did survey of it and gathered collection from them. Instead of it we gatherfurther information from secondary data. Secondary resource meansdocumented data. After making hypothesis we verify this hypothesis from thesecondary data and represent the Marketing Plan of ORASCUM.Sincerely,The students,GIFT University.
GIFT Business School 1
 
Marketing Management Orascom Pakistan Cement Company
Acknowledgement
We are extremely grateful to Almighty ALLAH, who blessed us and have mercyand kindness in our way to complete this project because nothing can be donewithout his blessings.We are also grateful to Sir Sohail, who gave us a project through which we cometo know Marketing Management in real terms. He also contributed with hisprecious time for us to complete this report.At the end, we want to thank all of our group members who coordinated with usin many ways. Without their support it seems to be quite a difficult task to getresults for the completion of this report.
GIFT Business School 2
 
Marketing Management Orascom Pakistan Cement Company
PREFACE
The data and information we required was about 4Ps (Product, Price, Place andPromotion), SWOT analysis, SBU’s, Market research, Internal Analysis, ExternalAnalysis and Market Expansion Grid. The problems faced during the researchand data collection of the local market. In short the Marketing Plan of PakistanCement Company. For this we did survey of the company collect data and used itin the preparation of the report.Although we cannot collect the whole information that was required to completethis report. For this we searched from net and take help from our seniors. Duringall this process we faced some problems. But those problems were solved by thewill of Allah and our Holy Prophet (PBUH) and we were able to complete thisreport.
GIFT Business School 3

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