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Report on Pepsi

Report on Pepsi

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Published by Jalal Ud Din
Jalal Ud Din
Jalal Ud Din

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Published by: Jalal Ud Din on May 06, 2009
Copyright:Attribution Non-commercial

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05/10/2014

 
Principle of Marketing
MOHAMMAD ALI JINNAH UNIVERSITYISLAMABAD
PROJECT REPORT
MBA Section 3Group Members
JALAL UD DIN MB091027WAQAS MEHMOOD MB091028AHMAD NAWAZ MB091010MUHAMMAD RAFEH MB091022SHAHBAZ KHAN MB091046SUBMITTED TO: MS. SIDRA PARACHASUBMITTED BY: MARKETING SOLUTIONERS
1
 
DEDICATION
We would like to dedicate this project to our parents who has given us opportunity to studyhere in MAJU, and to our respected teachers who give us a chance to work on this project.
TABLE OF CONTENTS 
Acknowledgement---------------------------------------------------------------------------62
 
Abstract ---------------------------------------------------------------------------------------7
Chapter One Introduction
---------------------------------------------------------------81.1 Introduction ---------------------------------------------------------------------81.2 History -------------------------------------------------------------------------8-91.3 Pepsi Headquarter ---------------------------------------------------------------91.4 Board of Directors -----------------------------------------------------------9-101.5 Mission ---------------------------------------------------------------------------101.6 Vision -----------------------------------------------------------------------------111.7 Pepsi Objectives -----------------------------------------------------------------111.8 Background and Objectives of Research --------------------------------11-121.9 Method Use in this Research --------------------------------------------------121.10 Conclusion ----------------------------------------------------------------------12
Chapter Two Literature Review
----------------------------------------------------------132.1 Introduction -----------------------------------------------------------------------132.2 Pepsi in Pakistan ------------------------------------------------------------------132.3 Haidiri Beverages Pvt Ltd ----------------------------------------------------13-142.4 Production Process ----------------------------------------------------------------142.5 Consumer Behavior----------------------------------------------------------------142.5.1 Culture -------------------------------------------------------------------152.6 Branding ---------------------------------------------------------------------------152.7 Conclusion -------------------------------------------------------------------------15
Chapter Three Research Methodology ----------------------------------------------------16
3.1 Introduction ------------------------------------------------------------------------163.2 Marketing Research ---------------------------------------------------------------163.2.1 Primary and Secondary Date------------------------------------------173

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