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Adwhirl iPhone Advertising Snapshot

Adwhirl iPhone Advertising Snapshot

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Published by JasonTC

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Published by: JasonTC on May 06, 2009
Copyright:Attribution Non-commercial

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07/10/2013

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 A Snapshot of the iPhoneApps Advertising MarketMay 2009
 
O
UR
D
 ATASET
 As of May 3, 2009, AdWhirlis serving 250 million monthlyad impressions with over 10% of the top 50 apps in the Apple App Store on our platform. We have also obtaineddata prior to our launch from various developers.
01234567893/19/20094/19/2009
   M   i   l   l   i  o  n  s
 AdWhirlDaily Impressions
 AdImpressions
 
O
 VERVIEW
Break top 100 as an iPhonefree apps developer,make
$400 to $5000 dollars a day
on ads
CTR and eCPMsaverage
2.6% and $1.90
,respectively,
~8x more
than social media ads onFacebookor Myspace
Fill rates average about
60%
across ad networks(developers locked in to only one ad network
lose40% of revenue
); ad aggregators still serve aneeded purpose

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