A Snapshot of the iPhoneApps Advertising MarketMay 2009
O
UR
D
ATASET
As of May 3, 2009, AdWhirlis serving 250 million monthlyad impressions with over 10% of the top 50 apps in the Apple App Store on our platform. We have also obtaineddata prior to our launch from various developers.
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M i l l i o n s
AdWhirlDaily Impressions
AdImpressions
O
VERVIEW
Break top 100 as an iPhonefree apps developer,make
$400 to $5000 dollars a day
on ads
CTR and eCPMsaverage
2.6% and $1.90
,respectively,
~8x more
than social media ads onFacebookor Myspace
Fill rates average about
60%
across ad networks(developers locked in to only one ad network
lose40% of revenue
); ad aggregators still serve aneeded purpose
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