FordIndialaunchestheCompact,ContemporaryandCapable EcoSportatanOutstandingValue

FordEcoSportlaunchedentrylevelvarianttostartatRs.559,000(exshowroom,NewDelhi) RightsizedEcoSportofferedin10variantsacross4trims,3engineoptionsand7colours FirstinsegmentglobalawardwinningSYNCincarconnectivitytechnologyand1.0LEcoBoostengine debutintheEcoSport

FordisthefirstautomanufacturerinIndiatoofferEmergencyAssistancea potentiallylifesavingfeatureinthiscategoryofvehicles
Fordscommitmenttocompetitivecostofownershipridesonchildpartstrategyandfueleconomical engines EcoSportboastsofclassleadingfuelefficiencywiththerevolutionary1.0LEcoBoostwith18.9km/L, 1.5LTDCiat22.7km/Landthe1.5LTiVCTdelivering15.8km/L

NEWDELHI,India,June26,2013FordIndia,todayofficiallylaunchedtheEcoSportkeeping uptoitscommitmentofdeliveringastunninglookingproductthatpacksinoutstandingvaluefor Indianconsumers.EcoSportsIndialaunchraisesthebarinthecountrysfastgrowingcompact utilitysegmentwithitscompellingvalueformoneyproposition. FordEcoSporthasbeenlaunchedatanentrylevelpricingofRs.559,000(exshowroom,New Delhi).Indianconsumerswillhavethepowerofchoicewithawideselectionof10variants acrossfourtrims,threefuelefficientengineoptionsinmanualandapetrolautomaticandseven colours.ConsumerscanbookandtakedeliveriesoftheirEcoSportfromacrosspanIndiaFord dealershipswithimmediateeffect. JoginderSingh,presidentandmanagingdirector,FordIndiasaid,EcoSportsetsnewstandards inIndiasSUVindustryclassificationthroughitsdesign,developmentandsensiblevalue proposition.WiththelaunchoftheEcoSportwestandtruetoourcommitmenttoofferIndiathe bestofFord.EcoSportscompetitivepricingandmarketpositioningunderscoresourrespect andcommitmenttoIndianconsumers. ThestunningurbanSUVisthesuccessfuloutcomeoftheUS$142millioninvestmentthatFord committedtoenhanceitscapabilityatitsChennaimanufacturingfacility.Withthelaunchofthe EcoSport,Fordhasaggressivelypositioneditselfinthecompactutilitysegment,whichis expectedtogrowfivefoldby2020. VinayPiparsania,executivedirectorofMarketing,SalesandServiceatFordIndiasaid,Stylish, robustanddynamic,thefuntodriveFordEcoSportfusesampleversatilityandacando

attitudetoappealtoanewerrangeofcustomers.TheEcoSportssubstantialpackage underscoresbothdesirabilityandversatilityandbringsanewsenseofvalueandingenuitytothe Fordbrand. FordEcoSportscleverpricinghasthepotentialtoattractawiderrangeofcustomerswhomay wanttoexplorealternatebodystyles.Compact,contemporaryandcapable,theallnew EcoSportepitomizesurbanlifeandurbaneaspirationssuchaspracticality,efficiency,drivability, reliabilityandattractivenessinacompellingpackage. FordEcoSportwillbeavailableinsevencoloursMarsRed,KineticBlue,MoondustSilver, PantherBlack,SeaGrey,ChillandDiamondWhitefourtrimsAmbiente,Trend,Titaniumand TitaniumPlusinthreeengineoptions,aswellasmanualandapetrolautomatictransmission. FordEcoSportAmbiente1.5LTiVCT(MT/petrol)Rs.559,000* FordEcoSportAmbiente1.5TDCi(MT/diesel)Rs.669,000* FordEcoSportTitanium1.0LEcoBoost(MT/petrol)Rs.789,990* FordEcoSportTitanium1.5LTiVCTwithPowershift(AT/petrol)Rs.844,990*

Clevercapabilitywithseveralfirsts TheallnewFordEcoSportmakesdrivingaddictiveandintuitivewithanarrayofsmart segmentfirstfeatures.TheurbanSUVisthefirstinitsclasstoofferFordSYNC,the voiceactivatedincarconnectivitysystemcodevelopedwithMicrosoft.Theawardwinning systemenablesdriverstokeeptheireyesontheroadandhandsonthewheelwhilechoosing theirfavouritemusicandmakingphonecallsusingvoicecommands,withoutcompromisingon safety. SYNCalsofeaturesEmergencyAssistance,whichhelpsoccupantsplaceacalltothe emergencyservicesoperatordirectlyintheeventofanaccident.TheFordEcoSportisthe firstevervehicleinIndiainthiscategoryofautomobilestoofferthisextremelyadvancedand potentiallylifesavingfeature. TheFordEcoSportscabinalsohas20practicalstoragespaces,includingagloveboxthatcan keepuptosixbeveragecanscool.Itscargospaceatthebackisjustasversatile.Therear seatscanbereclinedinselectmodelsforgreatercomfortoreasilyfoldeddownforadditional cargospace.Withtherearseatstumbledagainstthefrontseats,thebootspaceincreasesto 705litres,bigenoughtofitawashingmachine.OntheTrendseriesandabove,therearseats canbesplit60:40totransportlongobjectssuchasflatpackfurniturewhilestillcarrying passengersattheback.

WithSmartKeylessEntry,customersnolongerneedtheirkeytounlocktheSUVortostartthe engine.TheycanunlockthedoorsautomaticallybypullingthedoorhandlepushtheFordPower Startbuttonandgo. Powerofchoicewithrevolutionarytechnology FordbringsitsgloballyacclaimedEcoBoosttechnologytoIndiawiththepatented1.0litre EcoBoostengineontheallnewFordEcoSport.Theawardwinningthreecylinderdelivers powerandperformanceofatraditional1.6litreenginewithanimprovementinfueleconomyby upto20percent. TherevolutionaryenginehaswontheInternationalEngineoftheYearawardtwice consecutivelyin2012and2013.ItiscompactenoughtofitonasheetofA4sizepaperbut produces125PSofpowerandpeaktorqueof170Nmfrom1,400to4,500rpm.InIndia,the FordEcoSportwiththe1.0litreEcoBoostengineachievesclassleading18.9km/Landemits 15%lessCO2. TheFordEcoSportwillalsobeavailablewiththefueleconomical1.5litrepetrolenginewithtwin independentvariablecamshafttimingora1.5litredieselengine,wellsuitedtourbandriving conditions. Tofurtherimprovefueleconomy,theaerodynamicFordEcoSportboastsofanoutstandingdrag coefficientof0.371. Qualitythatspeakstoallfivesenses WithasignatureFordface,dramaticrisingbeltlineandareadytopouncestance,theallnew FordEcoSportconveysadynamicspiritofenergyinaction.Thesparetyre,withanexclusively designedwheel,ismountedonthetailgateasaclassicSUVcue. Inside,softtouchfabrics,tightgapsandtheglobalIceBluedashboardilluminationallreinforce superiorqualityandcraftsmanship.Controlsandknobsareergonomicallyplacedwhileseats aredesignedtobesoftenoughforcomfortandfirmenoughforlongerjourneys. Thecabinisalsoextremelyquietathighspeeds,thankstometiculouseffortstoreducenoise, vibrationandharshness.Addtothisaveryeffectiveclimatecontrolsystem,andthecustomeris verycomfortableintheFordEcoSport. TheFordEcoSportscompactsubfourmetredimensionsandtheelectricpowerassisted steeringwithPullDriftCompensationhelpdriverstacklethestressofcitydriving,beitparkingin smallspaces,manoeuvringinheavytraffic,ormakingtightUturns. TheFordEcoSportshighgroundclearanceof200millimetresalsomeanscustomerswont

havetoworryaboutdrivingoverspeedbumpsandpotholes.Andwithitsexceptionalabilityto wadethrough550millimetresofwater,driverscanconfidentlydrivethroughlargepoolsofwater, especiallyduringthemonsoonseason. Safetyanddriverassistance TheallnewFordEcoSporthasbeendesignedtoprovidehighlevelsofprotectionanddriver supportthrougharangeofadvancedfeatures.AbouthalfoftheurbanSUVsbodystructureis madeupofhighstrengthsteelandultrahighstrengthsteel,suchasboronsteel,makingthe FordEcoSportsframeespeciallystrongyetlightweighttoo. TheSUVsarrayofairbagsprovidesadditionalpeaceofmind.TheFordEcoSportoffersairbags forthedriverandfrontpassenger,aswellassideairbagsandcurtainairbags. Totakethestressoutofdriving,theFordEcoSportcomeswithanarrayofdriverassist systems.HillLaunchAssist,whichisofferedinthepetrolautomaticvarianthelpsdriversmakea perfecthillstartwhetheritsuphillordownhill,byholdingtheSUVforuptothreeseconds.This preventsthevehiclefromrollingbackwardsorforwardswhilemovingofffromtheslope, increasingdriverconfidence. AdvancedsafetytechnologiessuchasElectronicStabilityProgram(ESP),whichisavailableon modelswiththeautomatictransmission,alsohelpcustomersremainincontroloftheFord EcoSportatalltimes,especiallyonslipperyroads.Whenitdetectsthatthecarislosingcontrol, itautomaticallyreducesenginepowerandselectivelybrakesindividualwheelstostabilisethe vehicleandkeepittravellingontrack.TheFordEcoSportsESPsystemincludestheAntiLock BrakeSystem(ABS)whichpreventsthewheelsfromlockingupandhelpsthevehicletostop quicklyonslipperyroadsurfaces. EcoSportslaunchisanotherchapterinFordsproductledtransformation.Thisproduct underscoresFordscontinuingcommitmenttoraisethebaronquality,fuelefficiencyand reducedcostofownershiptoofferconsumerspeaceofmind,concludedJoginderSingh