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What is social media?An e-book from Spannerworks
Published on September 25
th
, 2006
 
 
What is Social Media? An e-book from Spannerworkswww.spannerworks.com/ebooks 2
Contents
Introduction................................................................3
 
What is social media?...................................................5
 
The new means of production and distribution..................8
 
How social media works..............................................11
 
How blogs work….......................................................14
 
How podcasts work.....................................................20
 
How social networks work............................................23
 
How content communities work....................................25
 
How Second Life works….............................................29
 
About Spannerworks...................................................31
 
 
 
What is Social Media? An e-book from Spannerworkswww.spannerworks.com/ebooks 3
 
‘Social Computing is not a fad. Nor isit something that will pass you oryour company by. Gradually, SocialComputing will impact almost everyrole, at every kind of company, in allparts of the world.’
Forrester Research, 
 
SocialComputing
 -
HowNetworksErodeInstitutionalPower,AndWhattoDoAboutIt
 
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11 / 28 / 2010This doucment made it onto the Rising List!
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