Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
55Activity
0 of .
Results for:
No results containing your search query
P. 1
continental airlines_Hareesh

continental airlines_Hareesh

Ratings:

5.0

(1)
|Views: 2,993|Likes:
Published by harnar

More info:

Published by: harnar on May 06, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

05/11/2014

pdf

text

original

 
Continental Airlines Inc.-2007
VISION STATEMENT
To be recognized as the best airline in the industry by our customers, employees, andshareholders
ANALYSIS
It is short, inspiring and lays the foundation for a strong mission statement.
MISSION STATEMENT
Our mission is to deliver a complete flying experience to our customers all over theworld through a combination of excellent and innovative service, on-time take-offs andlandings and hassle free check-in and check-out .We will achieve this with the help of our staff who are our real assets and with our fleet of modern, environment-friendly aircraft.
 Analysis
Organizati onCustomersProductsServicesMarketsConcernfor Survival,Growth,Profitabil ity Technolog
ContinentalAirlinesYesYes YesNoYes
 
EXTERNAL ANALYSISPESTLE Analysis
 Political, Govt. and Legal Forces
Airline industry is dependant on the government for infrastructure(airports) and for Aviation Turbine Fuel(ATF), the prices of which are regulated by governments andContinental Airlines is no exception.
 Economic Forces
Continental airlines operate in almost all the continents and hence it is very sensitive toexchange rates and other economic fluctuations in each of its markets.
 Social, cultural, environmental and demographical forces
Rising social inequality in many countries has resulted in the rapid growth of terrorismand airlines have been one of the worst affected sectors as it was evident from the 9/11attacks in the USA which resulted in many airlines filing for bankruptcy. Airlines are alsoa constant target of environmental groups in their fight for global warming.
Technology Forces
The rapid technological changes have resulted in the fleets becoming outdated quicklyand companies have to incur massive costs in order to upgrade their fleets periodically.The internet has reduced costs of ticket sales but also empowered the customer who canshop around for the best price.
OrganizationPhilosophSelf-Concept Concernfor PublicImageConcernfor Employees
ContinentalAirlinesYesYesYesYes
 
CPM for Continental Airlines
CRITICALSUCCESSFACTORSWEIGHT
ContinentalAirlinesAmericanAirlinesUnited Airlines
RATING SCORE RATING SCORE RATING SCORE
Advertising 0.20 4 0.80 4 0.80 4 0.80Product Quality 0.10 4 0.40 4 0.40 4 0.40PriceCompetitiveness0.10 3 0.30 3 0.30 3 0.30Management 0.10 4 0.40 3 0.30 3 0.30Financial Position 0.15 3 0.45 4 0.45 1 0.15Customer Loyalty 0.10 2 0.20 4 0.40 3 0.30Global Expansion 0.20 4 0.80 3 0.60 2 0.40Market Share 0.05 2 0.10 4 0.20 3 0.15
TOTAL 1.00 3.45 3.45 2.80

Activity (55)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Jibbz Abdi liked this
Edzwan Adzhar liked this
Ahmad Hassan liked this
Agnes Gan Ai Wee liked this
Agnes Gan Ai Wee liked this
Larissa Li liked this
Sarosh Asad liked this
Ahmad Hassan liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->