Facebook, Inc. All rights reserved. Product speciﬁcations subject to change without notice.
The pre-deﬁned column sets are:
Includes campaign, reach,frequency, impressions, amount spent,cost per 1,000 impressions (CPM), cost perclick (CPC), clicks, click-through rate (CTR),actions, etc.•
Includes campaign, Page likes, Pageengagement, cost per Page likes, etc.•
Includes campaign, clicks, uniqueclicks, click through rate (CTR), reach,frequency, impressions, amount spent, costper click (CPC), cost per 1,000 impressions(CPM), etc.•
Includes campaign, app installs, appengagement, mobile app installs, cost permobile app installs, etc.•
Includes campaign,conversions, checkouts, registrations,cost per website conversions, cost percheckout, and cost per registration, etc.•
Includes account, age,gender, reach, frequency, etc.•
Includes account, country,reach, frequency, etc.•
Includes account, placement,reach, frequency, etc.You can also add or remove speciﬁc columns. You’ll be able to choose from a comprehensive listof dimensions and metrics including all the different action metrics, cost per action metrics andplacement. Click “Save Columns” to see your selections reﬂected in your report automatically.There are no limits to the number of columns you can include in your report, but your reportwill only show the data for your speciﬁed date range and ﬁlters.