Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more ➡
Download
Standard view
Full view
of .
Add note
Save to My Library
Sync to mobile
Look up keyword
Like this
4Activity
×
0 of .
Results for:
No results containing your search query
P. 1
Facebook Ads Manager Report Guide

Facebook Ads Manager Report Guide

Ratings: (0)|Views: 4,130|Likes:
Beschreibung des neuen Reports im Facebook Werbemanager
Beschreibung des neuen Reports im Facebook Werbemanager

More info:

Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See More
See less

07/15/2013

pdf

text

original

 
1
©

Facebook, Inc. All rights reserved. Product specifications subject to change without notice.
Create and export reports in Ads Manager to see your most important ad metrics and learnwhat’s really helping you reach your business goals.
With Reports, you can:
Getting Started
To try the reports tool in Ads Manager, click on “Reports” in the navigation. By default, you’llautomatically see data from the default report called “General Metrics over the last 7 days”for your active campaigns.
Ads Manager Reports Guide
Select all the Facebook ad metrics youwant to see at onceCustomize and organize your reportcolumns in real-timeSave customized reports and schedulethem so they run regularlyView reach, frequency, unique CTR, etc.across any date range for ads, campaigns,or accountsView all your actions and what you’repaying for actionsView placement (where your ad shows onFacebook), demographic (age and gender)and country breakdowns
 
2
©

Facebook, Inc. All rights reserved. Product specifications subject to change without notice.
Customize the metrics you see by:
Editing your columnsFiltering your campaigns and adsModifying your date rangeSaving and scheduling your reportWhen you’re ready, click the “Export” button to download your report.
Edit Columns
Click on “Edit Columns” to use the column sets, dimensions and metrics to create reportswith the data most important to you.
 
3
©

Facebook, Inc. All rights reserved. Product specifications subject to change without notice.
The pre-defined column sets are:
General:
Includes campaign, reach,frequency, impressions, amount spent,cost per 1,000 impressions (CPM), cost perclick (CPC), clicks, click-through rate (CTR),actions, etc.
Page:
Includes campaign, Page likes, Pageengagement, cost per Page likes, etc.
Offsite:
Includes campaign, clicks, uniqueclicks, click through rate (CTR), reach,frequency, impressions, amount spent, costper click (CPC), cost per 1,000 impressions(CPM), etc.
App:
Includes campaign, app installs, appengagement, mobile app installs, cost permobile app installs, etc.
Conversion:
Includes campaign,conversions, checkouts, registrations,cost per website conversions, cost percheckout, and cost per registration, etc.
Demographic:
Includes account, age,gender, reach, frequency, etc.
Geographic:
Includes account, country,reach, frequency, etc.
Placement:
Includes account, placement,reach, frequency, etc.You can also add or remove specific columns. You’ll be able to choose from a comprehensive listof dimensions and metrics including all the different action metrics, cost per action metrics andplacement. Click “Save Columns” to see your selections reflected in your report automatically.There are no limits to the number of columns you can include in your report, but your reportwill only show the data for your specified date range and filters.

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->