How the Survey was ConductedNature of the Sample: WSJ/NBC NY/Marist Poll of 1,421 New York City Adults
This survey of 1,421 New York City adults was conducted June 17
through June 21
, 2013. Adults 18years of age and older residing in New York City were interviewed by telephone. Telephone numberswere selected based upon a list of telephone exchanges from throughout the city. The exchanges wereselected to ensure that each borough was represented in proportion to its population. To increasecoverage, this landline sample was supplemented by respondents reached through random dialing of cell phone numbers. The samples were then combined and balanced to reflect the 2010 Census resultsfor age, gender, income, race, and borough. Results for adults are statistically significant within ±2.6percentage points. There are 1,118 registered voters. Results for this subset are statistically significantwithin ±2.9 percentage points. There are 689 Democrats and 123 Republicans. The results for thesesubsets are statistically significant within ±3.7 percentage points for Democrats and ±8.8 percentagepoints for Republicans. There are 361 likely Democratic voters defined by a probability turnout model. This model determines the likelihood respondents will vote in the 2013 Democratic Primary for mayorbased upon their chance of vote, interest in the election, and past primary participation. The results forthis subset are statistically significant within ±5.2 percentage points. The error margin increases forcross-tabulations.
WSJ/NBC NY/Marist Poll June 20131