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report on live case interview

report on live case interview

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Published by annieriaz

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Published by: annieriaz on May 06, 2009
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Premier mercantile services private limited is one of the oldest and largest stevedores and terminaloperators in Pakistan. pms was initially started by Mr. Haleem Siddiqui and his younger brother Mr. Muhammad Shoaib Siddiqui in 1964. The inspiration and idea to start the project came fromKarachi port trust which lacked in efficiency and productivity, the brothers felt the need of privatestevedoring and terminal operating company to capture the large market by providing better services, improved quality and efficient handling by installing modernized equipments and latestmachines and by installing a computer based system.Mr. Siddiqui has faced several challenges and problems in running the business.The interventionof government has caused many obstacles for the company; to become proficient the company hadto set up modernized machines which required permission from the government, the company wasdependent on the govt. and this took a lot of time. Other problems, which they have to go through,were malfunctioning of machines, accidents in handling which affected the productivity pluscustoms obligations.But, due to the hard work, commitment and expertise of Mr. Siddiqui in this field, he managed tocope with all the problems successfully and established PMS as one of the largest stevedoringcompany at the Karachi Port – at one point handling half the container traffic of Karachi Port.According to Mr. Siddiqui there are three factors that play a significant role in leading thecompany towards the path of success. Number one being the Services that are provided by thecompany, secondly, the commitment of the company in fulfilling its orders and promises with itsclients or customers and last but not the least, honesty of the company in terms of providing better quality services.Today around 75% of the revenue in this industry is generated by PMS itself.PMS now provides on-board stevedoring services to over 30,000 Container Units. Per months and provides container handling services to several shipping lines calling at the Karachi Port. The twomajor competitors of PMS are m/s badaruddin stevedores and friend’s corporation stevedores.1
Premier Mercantile Services (pvt) limited was founded by Mr. Haleem Siddiqui and his younger  brother Mr. Muhammad Shoaib Siddiqui in 1964.PMS has been engaged in providing cargo handling services at the Karachi Port since its inceptionin 1964. PMS was one of the first stevedoring companies in Pakistan to invest in modern container handling equipment. Through progressive investment and steady growth PMS is now one of thelargest stevedores at the Karachi Port – at one point handling half the container traffic of KarachiPort.Equipped with the latest container handling equipment, PMS Provides on-board stevedoringservice to over 30,000 TUE (“Twenty Foot Equivalent Container Units.”) per month and providescontainer handling services to several shipping lines calling at the Karachi Port. PMS has adedicated container yard at the East Wharf of Karachi Port used for stacking containers anddelivery to the trade/Shipping lines.PMS also operated and empty container yard at TPX area outside the Karachi Port.PMS is also the main sponsor and majority shareholder of Pakistan International Container Terminal Limited which operates a state-of-the-art container terminal at the East Wharf, KarachiPort.2
Following are the salient features of the company that makes it best among others:
PMS is the oldest and largest stevedore and Terminal Operator working on Karachi Port
Terminals on both East and West wharf for the handling of vessels as well as containers
Total area of around 70000 sq. mts at East wharf, KPT for handling of containers.
Total area of around 20000 sq. mts at West Wharf, KPT for handling and marshalling of containers.
Total area of around 45000 sq. mts at TPX, Outside Port premises at M.T. Khan Rd. as wellfor the handling and storage of empty containers.
Most modern equipments for the handling of containers which are:
Four Reach Stackers of 5 high
One Top loader of 4 high
Four Empty container handlers
One Heavy Fork Lifts (TCM)
Ten fully equipped hydraulics Trailers
PMS is the only company in the history of KPT to have its own State of art Shed for thehandling and storage of export cargo.
PMS is the proud sponsor of PICT which is the first Pakistan based state of art terminalequipped with the most modern equipments for the handling of vessels in KPT
Skilled and efficient staff for the handling of cargo as well as containers3

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