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Sometimes calledinbound links, backlinks are the lifeblood of Search Engine Positioning. Inorder for a website to be on the top of search engines like Google withoutthe webmaster having to pay big money for advertising, the website has to have a largenumber of backlinks. Backlinks are links on one website that lead back to another website.The more established, high quality, and high Page Rank the website that contains the link is, the more power it has to help the linked website with itssearch engine position.If the website that is getting backlinks gets many High Quality and High Page Rank backlinks,the better the chance it has of being in a high position on the Search Engines.In order to get backlinks, many people suggest submitting articles, posting on forums,and making comments on blogs. These are all great ways to get backlinks. However,there are several myths about backlinks that many people believe are true and thesemyths affect their backlink campaigns and what they do in order to get great backlinks for their websites. Many people reject great backlinks because of these myths.The first and most prevalent myth about backlinks is that having a link on an “inner  page” which has a low or 0 Page Rank inside of a High PR domain will do you no goodat all. This is a
fallacy
. Here is what a friend of mine told me that his friend, who worksfor Google, has to say about the issue:I can’t say much without violating my NDC, but I can definitely say this: the PR of a siteis always 0 at creation, but at the next PR update (which is supposed tohappen every 3months, but we’re a bit behind right now), the PR of something like a comment page will
 
usually update to some portion of the PR of the main site. So if you put your site in a link from a PR8 government site, it’ll look like PR 0 for a while, but when it updates to PR 3or 4,it will become a much more powerful backlink. Of course, for extremely large sites,like example of Warrior Forum, the PR of the main page is spread so thin that thecomment page will still only have a PR 0 –but then, for sites that large and that popular,there are other factors at play that I can’t go into that still make the backlink strong evenat PR 0.When
Google’s Matt Cutts
was asked about this, he refused a direct answer because hesaid the question cut too close to Google’s algorithm:
Stephan Spencer
: OK. So, I guess, a follow on to that would be: a .edu and .gov link,and so forth, has, typically, a more pristine link neighborhood, so it is not just about thePageRank, right? The link neighborhood comes into play.
Matt Cutts
: That is a little bit of a “secret sauce” question, so I am not going to go intohow much we do trust that sort of stuff.
Stephan Spencer:
OK. I am going to slap my wrist now. Ouch, ouch!
Matt Cutts
: [laughing]Another myth about backlinks is that you
must
have only “relevant” backlinks to your website or they won’t count. Nothing could be further from the truth. Sure, it’s good tohave relevant links and Google recommends it, but links that are not “relevant” alsocount. The Drudge Report was put on the “map” the day he broke the news that PresidentClinton was having an…er, indiscretion with a young intern named Monica Lewinsky.
Thousands
(maybe even
hundreds
of thousands) of sites linked to him that day. Manyof them were not in his “niche”.The other day I challenged my friend soccer fan site that I could get him on Page One of Google for his keywords. He was at the bottom of Page 6. I did his links one night andthen went to bed. The next day I got up and checked and he was
number
 
one
in Googlefor 
all
his keywords. Not one of the sites I added his link to was “relevant” for his fan sitekeywords or even soccer fan sites. Yet they still worked that well that fast. If you leaveout great sites because they are not “relevant” to your niche, you are leaving a lot of  potential money on the table.Another myth that many marketers worry about with backlinks is that you will be penalized for “building your links too fast”. As far as being penalized if you build linkstoo fast, you’d have to have
hundreds of thousands
of the same kind of links to havethat happen.
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