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Attitudes, Morale Ppt

Attitudes, Morale Ppt

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Published by Heavy Gunner
Advance Industrial Psychology attitude and morale
Advance Industrial Psychology attitude and morale

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Published by: Heavy Gunner on May 07, 2009
Copyright:Traditional Copyright: All rights reserved

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01/17/2013

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ATTITUDESATTITUDES
 
 
AttitudesAttitudes
Wikipedia- ”An
attitude
is a hypotheticalconstruct that represents an individual'sdegree of like or dislike for an item.Attitudes are generally positive or negativeviews of a person, place, thing, or event--this is often referred to as the attitudeobject. People can also be conflicted orambivalent toward an object, meaningthat they simultaneously possess bothpositive and negative attitudes toward theitem in question.” 
 
Characteristics/Nature of Characteristics/Nature of AttitudesAttitudes
Attitudes-
Have subject-object relationship
Are learned
Are relatively enduring states of readiness
Have motivational characteristics
Are numerous
Range from strongly positive to stronglynegative
Are internal dispositions

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