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The Wake-Up Call Conference • August 9, 2005 • San Antonio
 A WAKE-UP CALL:
Can Trust and QualitySave Journalism?
This conference is the centerpiece of a one-year Restoring the Trust project developed in partnership with theRobert D. Fowler Distinguished Chair in Communication at Kennesaw State University and the Reynolds Schoolof Journalism at the University of Nevada-Reno in consultation with the PJNet and the AEJMC’s Civic Journalismand Community Journalism interest groups. The Journalism and the Public: Restoring the Trust project isunderwritten in part by the Ethics and Excellence in Journalism Foundation.Final report
Edited by Donica Mensing, Merlyn Oliver and Leonard WittDesign by Alex Newman
 
 An Introduction: Do We Trust Our Audiences?
 Cole Campbell
Dean, Reynolds School of Journalism,University of Nevada, Reno 
1The Audience Can Save Quality Journalism, If Asked to Help
Leonard Witt
Robert D. Fowler Distinguished Chair in Communications, Kennesaw State University 
2The Wake-Up Call: Are theMass News Media in a Death Spiral?
 Phil Meyer
Knight Chair in Journalism, University of North Carolina at Chapel Hill.
5Expanding The Definition of News Media Trust
 
 A Jay Rosen-Led Conversation 
Jay Rosen
ProfessorNew York University with Neil Chase,Charles Lewis and Dan Gillmor.
10There is No Death Spiral, Just a Renewal
 Clyde Bentley 
 Associate professor, School of Journalism,University of Missouri at Columbia 
17MarketWatch: Starting a News Alternative
 
 A Conversation with 
Jay Rosen
and 
Neil Chase
,Deputy editor, NYTimes.com 
18Can Nonprofits Fill Mainstream Media’sInvestigative Reporting Gap?
 
 An Open-Forum Conversation with 
Jay Rosen
and 
Charles Lewis
, Founder, Center for Public Integrity.
Dan Gillmor,
Author, “We the Media: Grassroots  Journalism by the People, for the People” and the blog Bayosphere 
 
21Can You Have Trust if You PracticeCensorship by Omission?
 
Why People of Color Don’t Read the Mainstream Media 
Dori Maynard
President, Robert C. Maynard Institute for  Journalism Education 
25Thirteen Percent of AmericansPrefer Ethnic to Mainstream Media 
  Alice Tait
Central Michigan University 
29Immigrants Have a Different Definitionof What’s News
  Alejandro Manrique
Managing editor, Rumbo de San Antonio 
31Is There A Need For Mainstream Media?
 George White
 Assistant director, UCLA Center  for Communications and Community 
33Small Papers Have a Big Placeon the News Media Spectrum
 
Daily Encounters with Readers Reinforce Trust 
Peggy Kuhr
Knight Chair in Journalism, University of Kansas 
35How Do We Get Youth to First Reador Watch and Then Trust the News?
 Kendra Hurley 
Editor, Youth Media 
39So How Is One Mainstream Media Paper Coping?The Answer is Niches
Brett Thacker
Managing editor, San Antonio Express-News 
41 What the News Media Future Will Look Like
 
 A 
Jay Rosen
-Led Conversation with: 
David Gyimah
,Producer and journalist,University of Westminster, UK 
Bill Grueskin
, Managing editor,Wall Street Journal Online 
Chris Nolan
, Stand-alone online journalist 
Craig Newmark 
, Founder, Craigslist.com 
45
Table of Contents
 
A Wake-Up Call: Can Trust and Quality Save Journalism?• The Wake-Up Call Conference • Aug. 9, 2005 • San Antonio
1
I
don’t know how many of you saw the piece by Jack Shafer on Slate that he posted at the endof the week on Friday. He basically said: “I’mbeginning to doubt the trust and credibility of the mainstream reader.” It’s a fun piece to read, and Ithink he puts a finger on something, perhaps inadver-tently, we ought to be thinking about today, and thatis our ambiguous relationship to the people we serve. We don’t know whether to blame them, serve them, ig-nore them, or how we ought to be treating the people who populate the communities we serve. We don’tknow whether to think of them as clients, as custom-ers, or as citizens in the narrowly defined Black’s Law /AP stylebook version or in the more expansive ver-sion. . . I think that’s the probably the central questionthat underlies what we’ll be talking about: who thesepeople are, what do we think about them, what roomare we going to make for them in our work lives, are we going to treat them as our peers, as our superiors,or as our inferiors. I think, thematically, we’ll be ex-ploring many dimensions of that.
Cole Campbell • Dean, Reynolds School of Journalism• University of Nevada, Reno
 An Introduction:Do We Trust Our Audiences?
Cole Campbell.
Photo by Wendi Poole 
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