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SWOT ANALYSIS
SWOT analysis measures the strengths, weaknesses, opportunities and strengthsinvolved in a project or business venture. It is essential because it helps to define thegoal and develop planning of the organization. To have a closer look at the brand Nokia N97, SWOT analysis is presented here.
1. Nokia N97 strengths
Nokia has the leading market share and recognized brand amongst the consumers.According to Strategies Analytics, Nokia possesses 38% of the market share in thefirst quarter of 2009 (O’Brien, 2009). Nokia is famous for its sheer quality andfeatures. In addition, Nokia Siemens Networks is one of the two top largest mobileoperators in the world (another one is Ericsson), which is a great support for Nokia N97. Therefore, Nokia N97 has the strength of corporate brand. Nokia N97 is considered to be the most advanced mobile computer with the promise to change the way people connect to one another: “From the desktop to thelaptop and now to your pocket, the Nokia N97 is the most powerful, multi-sensorymobile computer in existence”, said Jonas Geust, Vice President, heading Nokia Nseries. Nokia N97 possesses several “the firsts” which will catch the eyes of manyconsumers: the first Qwerty mobile phone with a slide out Qwerty in Nseries line, thefirst touch screen device in Nseries line, the first Nseries device with high resolutionscreen which is 3.5 inch and support 16 million colors, the first Nokia device whichhas a built-in memory of 32 GB.The price of Nokia N97 is about 550 pound equal to about $699, which is said to be a good price for a mobile computer- a device close the gap between a computer and mobile.To boost up the strength, Nokia is in need of creating aggressive marketingcampaigns, which emphasize the brand and introduce the new Nokia N97. Customersalready have good strong belief about Nokia. Therefore, Nokia should take advantageto promote Nokia N97. This will create positive belief and attitude towards Nokia N97.
2. Nokia N97 weaknesses
Unlike I phone Apple-a friendly user mobile phone, it is supposed that Nokia N97is tough and complex to understand for those who are not gadget lovers.It has been about 4 years since Nokia Nseries was introduced the first time on April27, 2005. Nokia N97 also belongs to this product line, whose name is kept for a long
 
time. As a result, Nokia N97 lacks of competitive differentiated name. The customersshould be able to form a connection between the name of the device with itself.However, Nokia N97 lacks of this when introducing N97 with undifferentiated nameas a multimedia mobile.To improve weaknesses, Nokia needs to have clear manual and improve their assistance service for users, which can help them find it easy and comfortable to usethe mobile. Additionally, it is a good idea to create a survey about customers’difficulties when using the new phone. On the other hand, although Nokia N97 lacksdifferentiated new name, it has the strength of corporate brand. Nokia should makegood use of this to promote their new mobile computer, create image of a multimediamobile for Nokia N97.
3. Nokia N97 opportunities
In the economic crisis time, all enterprises and organization are on the same boat.However, the target customer of N97 is the wealthy one which seems to suffer lessfrom the economic downturn. Thus, Nokia N97 is expected to satisfy the need of well-off people who want a mobile computer that can bring the world to their pocketeven in this hard time.It is recommended that Nokia should launch promotion programs to strengthentheir brand name and promote new brand which focused on target customers who notonly buy the core product but also the brand. It is necessary to enhance after-saleservice for the customers which satisfy the customers and help to maintain goodrelationship with them.
4. Nokia N97 threats
The global economic crisis is striking every company, including Nokia. The buying power of consumers has been reduced all over the world. According toInternational Labor Organization, it is predicted that at least 20 million jobs will have been lost by the end of 2009 because of this crisis (Late-2000s recession, 2008).Definitely, it has great impact on the sale of Nokia. “Nokia reiterated its expectationthat industry sales would decline 10% this year from 2008” (O’Brien, 2009) due tothe global economic downturn. Hence, Nokia N97 is facing with the risk of low saleat this crisis time.Mobile technology is a big threat. It requires Nokia to generate continuousinnovation. The famous mobile giants like Nokia, Blackberry, Samsung, and SonyEricsson has almost the same technology as it can be seen when they introduce new
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mushroom211

I see this Swot analysis took you a lot of time and it's very good .Thank you so much ^^

reply11 / 25 / 2009
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