Abstract
This study aims at analysing the general status of the Mobile Commerce evolution inItaly and provides a background for further studies on this topic.TLC companies have been almost ‘obliged’ to direct their attention towards MobileCommerce services, because in many social contexts they have already exploitedeffectively the voice telephony market. This shift has encountered both extreme andrapid appreciation in some Asian markets, Japan and South Korea above all.Their successful experience has therefore represented a peculiar driving force to allthe other mobile telephony companies, pushed by the need to generate new sources of competitive advantage.Nevertheless, so far this effort has not produced the same positive outcomes achievedwithin the major Asian contexts.Italy surely represents an ideal setting for the implementation of m-Commercepolicies, mostly due to the very high level of penetration of mobile telephones and theattitude of its population towards innovations. However, although being introducedby one of the most important ICT firms a couple of years ago, m-Commerce has notbreached into the Italian society yet.In order to obtain relevant results and significant answers to these issues, this studyhas been developed following both qualitative and quantitative patterns. A case studycovering the best example of Mobile Commerce success was selected and examinedin deep. Additionally, an online survey was formulated and sent out.Finally, reviewing part of the literature available has constituted a fundamental step toform a solid background to put this analysis through.Overall, the research project has tried to cover the most influent aspects regarding thedevelopment of the Mobile Commerce and contributed to explore such a phenomenonii
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Dear Sir, my name is Marina and i would like to ask you if you could let me download your document. Thanks in advance Marina
What's the reason for that? I mean, what do you need it for?