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SYDFI June 25 Publicity and Presentation: Adam Benson

SYDFI June 25 Publicity and Presentation: Adam Benson

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Published by Founder Institute
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Published by: Founder Institute on Jun 30, 2013
Copyright:Attribution Non-commercial

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07/25/2014

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Generating media interest in your business
 Adam BensonDirector  Adam@writeaway.com.au
 
Agenda
A quick introduction to the media landscape
How journalists work
 
Journalist snapshot
Don’t know your business as well as you do
 
Often risen quickly to senior ranks
Trained to be cynical
Time poor 
Lots of beats
Puts readers first
Not in it for the money
 Are not your mate
Will come back to you if you ‘deliver’
 
Work in a tight community

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