Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
Merger and Acquisition of M&M and SSangyong

Merger and Acquisition of M&M and SSangyong

Ratings: (0)|Views: 150 |Likes:
Published by guruarya
Project Report By Pankaj Arya At IIFT DELHI
Project Report By Pankaj Arya At IIFT DELHI

More info:

Published by: guruarya on Jun 30, 2013
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PPTX, PDF, TXT or read online from Scribd
See more
See less





Mahindra SsangyongAcquisition, 2011
Bharat Singh-09Pankaj Arya-22Rajat sharma-25Puninder Bhatia-24Gaurav Shah-13Neha Singh-20
Company Brief- Mahindra
Part of Mahindra Group 
Mahindra & Mahindra (M&M) : one of 
 largest auto manufacturer  
Headquartered in Mumbai
Genesis: 1945 in Ludhiana-Started with assembly of 
 Jeep in India under license (1947) 
Ranked 21st in Fortune 500 Indiain2011 
Product portfolio now includes:-2 wheelers, SUVs, Sedan, School buses, LCVs,HCVs, Military Vehicles, Farm equipment 
Foray into global markets SAC, PRC, Egypt, Brazil 
Company Brief-Ssangyong
Genesis: 1954 in Korea
Headquartered in Seoul
Product portfolio includes: -Premium SUVs , RVs, luxury sedans, Pick ups,Vans
Started as 2 different companies
Ha Dong-hwan Motor Workshop (1954) and Dongbang Motor Co (1962);Merged into Ha Dong-hwan Motor Co (1963)
Acquired by Ssangyong Business Group in 1986
Technology partnership with Daimler-Benz in 1991 to develop SUVs

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->