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Merger and Acquisition of M&M and SSangyong

Merger and Acquisition of M&M and SSangyong

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Published by guruarya
Project Report By Pankaj Arya At IIFT DELHI
Project Report By Pankaj Arya At IIFT DELHI

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Published by: guruarya on Jun 30, 2013
Copyright:Attribution Non-commercial

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10/16/2013

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Mahindra SsangyongAcquisition, 2011
Bharat Singh-09Pankaj Arya-22Rajat sharma-25Puninder Bhatia-24Gaurav Shah-13Neha Singh-20
 
Company Brief- Mahindra
Part of Mahindra Group 
Mahindra & Mahindra (M&M) : one of 
India’s
 largest auto manufacturer  
Headquartered in Mumbai
Genesis: 1945 in Ludhiana-Started with assembly of 
Willy’s
 Jeep in India under license (1947) 
Ranked 21st in Fortune 500 Indiain2011 
Product portfolio now includes:-2 wheelers, SUVs, Sedan, School buses, LCVs,HCVs, Military Vehicles, Farm equipment 
Foray into global markets SAC, PRC, Egypt, Brazil 
 
Company Brief-Ssangyong
Genesis: 1954 in Korea
Headquartered in Seoul
Product portfolio includes: -Premium SUVs , RVs, luxury sedans, Pick ups,Vans
Started as 2 different companies
Ha Dong-hwan Motor Workshop (1954) and Dongbang Motor Co (1962);Merged into Ha Dong-hwan Motor Co (1963)
Acquired by Ssangyong Business Group in 1986
Technology partnership with Daimler-Benz in 1991 to develop SUVs

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