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Arts Magnet 2006 IT Audit

Arts Magnet 2006 IT Audit

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Published by AmbITion
This is the original research report from the NW region's IT & Digital Content audit, undertaken by Arts Council England NW and arts Magnet in 2006.
This is the original research report from the NW region's IT & Digital Content audit, undertaken by Arts Council England NW and arts Magnet in 2006.

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Published by: AmbITion on May 08, 2009
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10/18/2011

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IT and Digital Content Audit of Arts Council EnglandNorth West’s Regularly Funded Organisations
Prepared for: ARTS COUNCIL ENGLAND,NORTH WEST (ACE NW)
By: Arts Magnet(Questionnaire data collated and analysed byMorris Hargreaves McIntyre)
April 2006
Final Report
 
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Contents
IT AND DIGITAL CONTENT AUDIT OF ARTS COUNCIL ENGLAND NORTHWESTS REGULARLY FUNDED ORGANISATIONS 1CONTENTS 2
1.
OVERVIEW 5FOREWORD, by Michael Eakin, Executive Director, Arts CouncilEngland, North West. 5Executive Summary 6INTRODUCTION, by Hannah Rudman, Director, Arts Magnet. 8
Technology is ubiquitous, but what about art? 8Existing audiences and young, potential audiences in the early 21
st
century8
METHODOLOGY 11
Phase 1 Information gathering on current capacity. 11Phase 2 – Depth Interviews: new technologies, digital content andorganisational culture. 12Feedback on the methodology 12
Response Rates and Final Sample 12
Table 1: RFOs in the North West region 13
RESULTS AND ANALYSIS 14Strategic approaches to IT 14IT Capacity 16Barriers to IT 17IT Activity 17
Administration 18
 
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SALES AND MARKETING 19Markets and Audiences 19Internet Access Amongst Arts Attenders 19Design 20Websites 20e-mailing Lists and SMS 21INTERACTIVITY 23Distribution 24Creation of art 25Table 2: Current activity reported in interviews 27HEADLINE CONCLUSIONS 32APPENDICES 35APPENDIX A: RAW DATA OUTPUT FROM QUESTIONNAIRES 35Artistic Director Questionnaire 35Marketing Staff Questionnaire 39IT Staff Questionnaire 44APPENDIX B: SUCCESS STORIES FROM ARTS ORGANISATIONS USINGNEW TECHNOLOGY AND DIGITAL CONTENT 50Audience changing the way they buy tickets 50New audience, interacting only virtually 50

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