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Table Of Contents

What influences consumer behaviour?
Consumers’ impact on marketing strategy
Questions and exercises
Chapter 2 Ethnic, religious and group influences
Ethnic subcultures and consumer identity
Religious subcultures
Consumer-related reference groups
Chapter 3 Class, age and gender influences
How gender affects consumer behaviour
Chapter 4 Consumer motivation, perception and attitude
Consumer attitudes
How is knowledge organised?
Judgment and decision making
What influences consumers’ decisions?
JetBlue Airway’s Valentine’s Day debacle
Working with ethics
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Hayden Noel-Basics Marketing_ Consumer Behaviour -Ava Publishing (2009)

Hayden Noel-Basics Marketing_ Consumer Behaviour -Ava Publishing (2009)

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Published by: Catrinnel Kathy on Jun 30, 2013
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08/26/2014

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