2
Table of Contents
Executive Summary.......................................................................................................4
Introduction ....................................................................................................................7
Client........................................................................................................................................7
Purpose, Objective, and Scope.............................................................................................8
Document Organization .........................................................................................................9
Background ..................................................................................................................10
Methodology and Data.................................................................................................12
Methodology..........................................................................................................................12
Data........................................................................................................................................12
Assumptions and Limitations..............................................................................................13
Frameworks..................................................................................................................14
Operations.............................................................................................................................14
Marketing...............................................................................................................................15
Findings ........................................................................................................................17
Operations.............................................................................................................................17
Marketing...............................................................................................................................19
Recommendations.......................................................................................................25
Short-Term.............................................................................................................................25
Medium-Term ........................................................................................................................26
Long-Term.............................................................................................................................28
Conclusion....................................................................................................................30
Appendix 1: Methodology and Data...........................................................................32
Exhibit 1a: School Descriptions for Career Service Interviews .......................................32
Exhibit 1b: Career Services Interview Protocol.................................................................32
Exhibit 2a: Agency Characteristics for Government Interviews......................................33
Exhibit 2b: Government Human Resources Interview Protocol ......................................33
Exhibit 3: Literature and Website Review ..........................................................................35
Exhibit 4a: School Descriptions for Student Focus Groups ............................................38
Exhibit 4b: Student Focus Group Protocol........................................................................38
Appendix 2: Implementation Plan...............................................................................40
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