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Marketing Summit 2013: Lisa Baxter - Planning for Success in the Experience Economy

Marketing Summit 2013: Lisa Baxter - Planning for Success in the Experience Economy

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As an arts organisation you will only be as successful as the experiences you offer are great. But what do we mean by ‘audience experience’? And how do we make it ‘great’? Is it just about the work on your stages… or the objects in your spaces… or is there more to it than that?

Lisa Baxter shares her thinking and practice in the field of Audience Experience Design and demonstrates how a focus on understanding, shaping and managing the audience experience can optimise revenue, generate loyalty, deliver on mission and build stronger brands.
As an arts organisation you will only be as successful as the experiences you offer are great. But what do we mean by ‘audience experience’? And how do we make it ‘great’? Is it just about the work on your stages… or the objects in your spaces… or is there more to it than that?

Lisa Baxter shares her thinking and practice in the field of Audience Experience Design and demonstrates how a focus on understanding, shaping and managing the audience experience can optimise revenue, generate loyalty, deliver on mission and build stronger brands.

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Categories:Topics, Art & Design
Published by: Australia Council for the Arts on Jul 01, 2013
Copyright:Attribution Non-commercial

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11/04/2013

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...
HELLO
Planning for Successin The ExperienceEconomy
@_lisabaxter 
 
My aspiration is that 
all
 arts& cultural organisations aresupported to 
deliver value
 to audiences through thecreation & management of a
strategic
 
audienceexperience plan
 that placesaudiences at the 
heart
 otheir business.

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