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Distributed Influence Quantifying the Impact of Social Media , Edelman White Paper

 
 
 
 
 
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The catalyst behind this document was the publication of Edelman’s Social Media Index in July 2007 with David Brain. This attempted to propose a new way of calculating an individuals online influence beyond the ‘traditional’ method of analysing a blog’s inbound links to incorporate other social media tools such as Twitter and Facebook.

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05/09/2009

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