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Intro to Entrepreneurship & InnovationENTR20000 Maymester 2009
 Be Disruptive
Henry (Hank) Feeser, Ph.D.YABI.biz, thinkbeta.com, entr200.com, feeser.net, marathonconnection.com, esposure.com,MissionMatchup.com, Coupious.com & countingCourse blog: 
www.thinkbeta.com/blog
 Course Web Site:
www.entr200.com 
Course e-mail:
 
hank@entr200.com 
Office & Hours: BDM Center 220A
 – 
before/after class & by appointmentRequired Textbook: Entrepreneurship: Successfully Launching New Ventures Second Edition(2008), Barringer & Ireland (ISBN: 0-13-224057-2)
Overview:
This syllabus is designed to be a guide for ENTR20000. As we go along, I will beupdating the web site to reflect changes in scheduling, readings, etc. I
 
will often distribute classmaterials, extra material, or references via the class web site, specifically, www.entr200.com.This may include PowerPoint slides, video clips and/or links, required assignments, and othertimely material. Moodle is as much a part of your course requirements as textbook readings orclass discussion. In general, we will discuss the background provided in the assigned reading inthe textbook first, followed by application via discussion, team presentations, and case/classdiscussion the second part of each class meeting. Starting our second meeting, in rotation, twoteams per class meeting will be making a stand-up ad hoc five minute presentation on subjectsthat I assign. In general, the topics will be relatively new startups involved in some form of 
 
Waste-to-ENERGY. Teams will be expected to discuss their product/service offering [includetarget market and marketing 4Ps as applicable], is it ten times better than what
’s
currently outthere, how they appear to be making money, and would the team invest in the startup and why,given the opportunity. Also study and comment on the team formed for the startup. Theassignments for this activity are linked from the Maymester09-Schedule web page which will behanded out the first day of class; it MAY change & Moodle will always have the latest info.
Course Objectives:
This course exposes students to fundamental concepts involved inentrepreneurial thinking, followed by the formulation and execution of successful businessstartup strategies.
 
This course has a substantial communications component. Entrepreneurialideas are useless without the ability to communicate them clearly and concisely. The majority of successful entrepreneurial firms are a direct result of team effort. Therefore, we will have teamsmaking both oral and written presentations in support of their analysis of entrepreneurial activity.Our model of entrepreneurial activity is based on extant strategic management conceptsemploying a global perspective. The course will operate real-time, using current businessexamples throughout to illustrate entrepreneurship concepts. ENTR20000 is the first course inthe 5-course sequence leading to a Certificate in Entrepreneurship.
Energy Industry
: Arguably, solving ourglobal energy shortage presents fertile groundfor entrepreneurs. President Obama hasproposed and Congress passed a stimulus
 package that features “energy
-efficientgovernment buildings, new and renovatedschools, and environmentally friendly
technologies” (12/18/08
 Journal & Courier 
p.A7); all of these incentives involve energy tosome extent. For more details concerningcampaign promises made, and yet to be kept,see the following
Time
article from which the jpg above was captured:http://www.time.com/time/health/article/0,8599,1859040,00.html In this class, the thrust of your development of a new company will start with the developmentof a new-to-the-world, or ten times better than anything currently available,
product or service
 that is related to conversion of waste products into useable ENERGY/Electricity. Unless youcame into ENTR20000 with a burning desire and a well formulated concept for a new businessnot related to energy, all teams
will concentrate
on ENERGY in one form or another.
Failure Analysis:
On a team basis, teams will select, research, and present to the class a detailedanalysis of a recent
 business failure (NOT caused by “the global economy!”). Strive to
analyzerather recent startups, NOT smoke-stack companies that have been around forever. It is expectedthat the teams will engage in in-depth secondary research in the Management & EconomicsLibrary (MEL) in preparing for this presentation. The papers will be five pages in length, containat least
five citations
/references in APA format, and are due the day of the team’s Failure Case
Presentation. See Moodle for more details on this and other assignments.
 
Grading Policy:
A+ 970 to 1000; A 920 to 969; A- 900 to 919; B+ 880 to 899; B 820 to 879; B- 800 to819; C+ 780 to 799; C 700 to 779; D 600 to 699; F Below 600
ENTR200 Spring 2009 Grade Weighting
Graded Assignments Points Team Individual
Online Chapter Quizzes 150 150Concept Statement 50 50Primary Research 25 25Mid Term Presentation 100 50 50CCS PresentationCCS/CRV SubmissionWix in support CCSFailure Case PresentationFailure Case PaperSuccess Case PresentationClass Work/Participation100505010050100751005050505050505075Coupious Presentation 100 100Coupious Paper 50 50
Total 1000 525 475
Up to 50 points extra credit may be earned for
 ACTIVE PARTICIPATION
in thewww.thinkbeta.com/blog.
ACTIVE PARTICIPATION
is defined as engaging with other students in comments to the daily blog entriesat least half the time (7 days per week) within 24 hours of the blog being posted. The blog (WordPress)logs will be used to determine participation.
Use a blog/commenter name so I can easily identify you asbeing a class member, not a pseudo name.
The second to last day of class we will have an Elevator Pitch Contest. All members of the
winning team
 will receive 25 points extra credit for their winning effort.
 All team members must be present for theteam members to receive extra credit.
From time to time, additional extra credit activities MAY be made available to students.
Note: Your current accumulation of points i
n the course is always available via the “Grade” link in Moodle.
 
Exams
: The Mid-Term exam will consist of a team effort. The team effort is a video interviewwith an entrepreneur resulting in a 5-7 minute video posted on www.viddler.com.Teams will present their interviews in class. Additional details will be provided in class and via Moodle.
 All  team members are required to present for the Mid-Term.
The next to the last class period, teams will select a
representive
from their team to make a two
minute elevator pitch of the team’s business idea to the class.
All of the pitches will be of suchsuperior quality that the teams will be invited to my auxilary office of CRV (classroom) to makea more detailed presentation. This presentation on the last day of class is your final exam. The
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