Golden Rules of SellinGolden Rules of Sellin33
Learning ObjectivesLearning Objectives
Define the terms advertising, personalDefine the terms advertising, personalselling, sales promotion, publicselling, sales promotion, publicrelations and publicityrelations and publicity
Explore into the 3 stages of sellingExplore into the 3 stages of selling
Define the term promotional mix.Define the term promotional mix.
List the five elements of theList the five elements of thepromotional mix.promotional mix.
List the advantages and disadvantagesList the advantages and disadvantagesof each of the four promotional mixof each of the four promotional mixelementselements
List the principal goals of promotion.List the principal goals of promotion.
What is personal selling?What is personal selling?