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2009 Women and Social Media Study
by BlogHer, iVillage and Compass Partners
Susan Wright
Elisa Camahort Page
Managing Director
Co-Founder and COO
www.compasspartners-llc.com
http://blogher.com
Copyright Compass Partners, LLC. All rights reserved.
2
Copyright Compass Partners, LLC. All rights reserved.
Executive Summary
\u2022 Research Objectives: page 3
\u2022 Methodology:page4

\u2022 Sizing the social media world for women: pages 5-6
\u2022 Women\u2019s social media participation details: pages 7-12
\u2022 Time shift from traditional media to social media: page 13
\u2022 Blogger attitude statements: pages 14-15
\u2022 Bloggers motivations, duration, topics of interest: pages 16-20
\u2022 Economic impact and purchasing behaviors: pages 21-22

\u2022 Takeaways:page23
\u2022 Appendix
3
Copyright Compass Partners, LLC. All rights reserved.
Research Objectives
1. Deliver de\ufb01nitive, independent data that provides a market view of
current dynamics and trends among U.S. women online
2. Measure and de\ufb01ne the participation of women across social
media, focusing on bloggers and their impact

3. Distinguish the behavior of women participating in four social media activities: Blogs, message boards/forums, status updates (e.g. Twitter) and social networks (e.g. Facebook, MySpace)

\u2013 Insights into usage, habits and attitudes
\u2013 Develop pro\ufb01les
\u2013 Separate bloggers from social networks and status updating (e.g. Twitter)
4. Quantify the in\ufb02uence women who use social media wield on
purchasing and decision making of products and services
For speci\ufb01c questions on the study, please contact Susan Wright:susan@compasspartners-llc.com
For the detailed, in-depth report please contact Gina GarrubboGina@BlogHer.com or Susan Wright:susan@compasspartners-llc.com
Copyright Compass Partners, LLC. All rights reserved.
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