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  • RDD Value Proposition

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    VALUE PROPOSITION, PERISHABLES LEADERSHIP - selective expansion of RDD services into vital perishables departments, emerging categories & adjacent retail geographies PORTFOLIO LEADERSHIP - revenue growth fueling reinvestment to sustain & broaden RDD’s leading position for providing comprehensive menu of “FULL-SERVICE“ agency services to perishables manufacturers THOUGHT LEADERSHIP – broad depth, quality & capacity of RDD’s shopper and retail insights, trade marketing & category development services TECHNOLOGY LEADERSHIP – integrated technology solutions that enhance organizational productivity & improve trading partners’ service experiences CUSTOMER LEADERSHIP – unparalleled top-to-bottom customer penetration with total service solution coverage providing “leverage-able equities” for RDD client brands

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    VALUE PROPOSITION, PERISHABLES LEADERSHIP - selective expansion of RDD services into vital perishables departments, emerging categories & adjacent retail geographies PORTFOLIO LEADERSHIP - revenue growth fueling reinvestment to sustain & broaden RDD’s leading position for providing comprehensive menu of “FULL-SERVICE“ agency services to perishables manufacturers THOUGHT LEADERSHIP – broad depth, quality & capacity of RDD’s shopper and retail insights, trade marketing & category development services TECHNOLOGY LEADERSHIP – integrated technology solutions that enhance organizational productivity & improve trading partners’ service experiences CUSTOMER LEADERSHIP – unparalleled top-to-bottom customer penetration with total service solution coverage providing “leverage-able equities” for RDD client brands

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    1K views1 page

    RDD Value Proposition

    Uploaded by

    rddwebeditor
    VALUE PROPOSITION, PERISHABLES LEADERSHIP - selective expansion of RDD services into vital perishables departments, emerging categories & adjacent retail geographies PORTFOLIO LEADERSHIP - revenue growth fueling reinvestment to sustain & broaden RDD’s leading position for providing comprehensive menu of “FULL-SERVICE“ agency services to perishables manufacturers THOUGHT LEADERSHIP – broad depth, quality & capacity of RDD’s shopper and retail insights, trade marketing & category development services TECHNOLOGY LEADERSHIP – integrated technology solutions that enhance organizational productivity & improve trading partners’ service experiences CUSTOMER LEADERSHIP – unparalleled top-to-bottom customer penetration with total service solution coverage providing “leverage-able equities” for RDD client brands

    Copyright:

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    Download as PDF, TXT or read online from Scribd
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    RDD’s Value Proposition


    Sales & Merchandising Activation LEADERSHIP
    delivering SUPERIOR STAKEHOLDER VALUE & SUSTAINABLE SUCCESS

     PERISHABLES LEADERSHIP – Strategic expansion into vital & growing perishables


    segments, emerging retail formats, and new supply chain & grocery entities

     PORTFOLIO LEADERSHIP – Brokerage revenues thoughtfully reinvested to provide


    an expanding menu of value-added “full services” to client & customer stakeholders

     THOUGHT LEADERSHIP – Broader category, brand, shopper, retailer & digital


    commerce insights, expertly applied to fuel sales, transactional and share growth

     TECHNOLOGY LEADERSHIP – Integrated operational and knowledge-sharing


    platforms with broad utilization, that improve decision making, resource productivity &
    enhanced stakeholder results

     CUSTOMER LEADERSHIP – Top-to-bottom customer penetration with leverage-


    able equities & total service solution coverage at retailers, wholesalers, co-ops & inde’s;
    including expanded services at Wakefern, Metro NY, 5-Boro/Urban, Ahold and Southeast
    region
    RDD ASSOCIATES
    Perishables Expertly Merchandised

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