www.voldrinks.

gr

#1
VOLUME OF SPIRITS ,
- 2010

2010:

vs :
...

10 Lagers...

, ... hangover

Message
in a bottle

. , ,
, . !
%Vol. B2B (
).
,
, .
%Vol.
, , sommelliers ,
.
( , , , , , , logistics, , marketing ..).
,
. 10.000 . ,
, 5.000 HORECA.
: ,
marketers, .
, , decision makers
,
.
%Vol. , , (,
, catering, , ), , , .
%Vol.
. lifestyle
.

%Vol - 2010

contents #1

the market:

, , ,

38

exhibitionist:

2010
%Vol.

,
12-15
.

28

14

54

alco-test:

versus:

tte tte:

%Vol.

lager
10 .

: %Vol.
,
...
!

10 Lager

vs

2010

6 News
12
,

20 OK Athens
 . .

24

e-AD

26 Third party logistics

34
%Vol.

46

id

49

:
,

50 ...

56

:
. , ,
, ,
,

 . %Vol

:
,

58

62

; ;

64

2009

66

Ford Transit Van

68

aravi

- :

Marketing:
:
: SARMED A.E.
& :
Artwise Design Studio
info@artwise.gr

 9 Sofitel Athens Airport

: Nasmania

70

:
133,
166 73,

Whispers of Wine

wine restaurant

74

IFDTEX 2010

 23 IFDTEX

76

Prime Serum

... ... hangover

78

Pilsner Urquell

.: 210 9658 758

Fax: 211 6003180
www.voldrinks.gr
e-mail: info@voldrinks.gr

...

80

Free Time

82

%Vol.

83

Index

18

,

vignette

news

Jgermeister
, :
Jgermeister,


,

!:
, , Jger
, ,
, .
, ,
,
,
bartenders !
Jgermeister
,

.
Jgermeister 35
56 . , ,
20C.

spa


16 : SPA,
.
, , .
,
,
, .
, , ,
. T
SPA

(49 mg/l). SPA
.
,
.
1 lt () 1,5 lt, (PET), 0,2 lt (),
6 x 0,2 lt.
,
....,
. 178, GR-172 35 ,
.: 210-97 18 420

Heineken
2010 Heineken, .
,
1,5% 2009, , ,
2,7%.
, Chairman of the Executive Board Chief Executive , Jean-Franois
van Boxmeer, 2009 , .
Heineken,
2010, marketing
brands .
, , UEFA
Champions League .

..
. . , , .
,
5.300 . 2008 AR-CON Constructions
ATE. 11.200 ,
. . .
,
10.600 .
. . , , .

%Vol - 2010

news
FIX
5% , ,
,
6 , FIX.
, ,
16 . ,

FIX
.
FIX
, , ,
.


,
, ,
..
H , , Ashley
& Holmes.
H FIX Hellas

7.500 .. ,
30lt.
FIX ,
29.

Sarmed Logistics:
Nasmania O
Sarmed
Logistics:
, NASMANIA S.A. (),

(), . logistics (, picking
barcode system, reverse logistics).

250.000 .
, .
logistics ( ) .
.

Pernod Ricard Hellas

..

Spartis:

,
,
. Spartis, 100%
, ,
.
pet ,
.

. .: 210 9592004.
%Vol - 2010

- : Pernod Ricard,

, , 70
.
Pernod Ricard Hellas ,
, ,
Pernod Ricard,
,


.
,
.. , Pernod Ricard,
, , , ..
2007 ,
,
,
. , , Pernod
Ricard Hellas .

the market

, ,
,

,

2008
, 2010

.


,
:
,
,

:

,
.
, 1%
2008,



6%-7% 9%.
,
:

2008 ,
,

.
,
,

/ .
, , ,
.

,


%Vol - 2010

the market

.
,


,

,
, :



,

().



.

(700 ml) 0,91
,
,
, ,
0,45
0,009
0,02 .
:
,
,

,

. . , .

,




.
%Vol.


.
%Vol - 2010

- ,



.
, %Vol.
o ,
,
. ,

.
700.000
, ;,

.
, ,
.
,
,

. ,

.


, ,
. ,
,



. ,
%Vol.,
:
2007 ,
:

4-5 . 7-8 .



,

. .


,
.

the market

,

, Le
Palais du Vin ,
%Vol. o
.
, , ,
.

, 1%.
6%, 7%
9%,
, :



100% .
, . ,
.

,
.
, . ,
, ,
, .
,

,

10

.
,

. , ,
.

().
, ,
,

, ,
! , ,
,
.
,
.
, ,
.
, ,
:
,
.

. ,
.
%Vol - 2010

the market

, , assistant
logistics manager, SARMED.
, , ,
logistics.
, ,
logistics,
. .
,
, , -

. ,
.
SARMED ,
.


.
.
, . ,
,

,
,

O , assistant logistics
manager, Sarmed

. , ,
,


.

,

, . ,
Alpha Bank.

,
,
, ,

.

,

%Vol - 2010

. ,
Alpha Bank.
Alpha

,
, , :

Alpha , ,

(,
, ..)
.

Alpha Web Banking
Alpha Bank
Enter Visa Business

,
,
24 24.
,
. ,

2007
- 2013. ,




, ()
.


60%
.

11

the market

,
,
.

,

.

Hellastat, ,

, ,

,
( )


( ). ,

65% , 2000,
55%.
, ,
premium -

12

,
. ,


.

, ,
,
,
.
,

,
(.. )

()
, .

brandy METAXA,
60%

100 .

.
,
,
40% 2008,

25%. ,
,

,
.



, 2000
. ,

%Vol - 2010

thevignette
market

(, ),

(RtDs).


,

,

.



.
Natureo Torres
Miguel Torres,
.
0,5% , ,
Natureo
,
.
%Vol - 2010

, ,
.
,
,


. ,

,
.

,
(65%-70%
),

.

680 40
. ,

,
.

, Hellastat,

,

(
,
,
),

(
),

, ,
.

13

versus

vs

,
;

:

, ...

... . %Vol.
,
... !

... ,
, ,
:

. :
,
,
,
...
.
, ,

14

:

, , ,
,
.

:


%Vol - 2010

vignette

Moto moto moto.

. lifestyle
,
,

, :

.
;

, ,
. ,
. , , ,
...
. , ,
, . ,

.

: , .
. ,
, . .
, , : ,
, , ,
.


.

Power
, , . ,
:
, .

: ,
,
1.000 lt.
: , , , ,
, , , ,
.

,
.

( 96%)

,

.
%Vol - 2010

15

versus

...
, ,
:
.
,
.

,
, . .
,
,
.
,
, ,

.
, , . . .
,

.

, .

...
...
:

,
,
, .
,

:

,
, . , ,
; . , ,

16

:

,
. ,
, ,
.


,
. ,
. ,

,


.
%Vol - 2010



OK Athens
%Vol

OK Athens
20 premium

, OK Athens.

,
.
,
,

,
20 OK:
Athens
. 1991
Scottish and
Newcastle (Kronenbourg, Strongbow,
Newcastle Brown Ale, John Smiths
..), 1994 Veltins,
2004 global brands
SAB Miller (Miller Genuine Draft
Pilsner Urquell). Athens

20

,

brands , RTDs ciders
.
%Vol.:
Athens
;
OK:
Athens

, 28 , Miller,
Pilsner Urquell Veltins.
OK Athens portfolio
lager
pils


Ale,
.

%Vol.: ;
OK: Athens

%Vol - 2010

tte tte

, , ,
,
.
%Vol.: ;

;
OK:

( 2001 39
, M.O.
80,4 ), Athens

. , Pilsner Urquell



.
%Vol.:
,

;
OK:

,
.

:


,
,
.
%Vol.: ;
OK:
.
super
premium .
Heineken ,
Villa
Mercedes,
.
1 8-9
.
,

,
, .
%Vol - 2010

%Vol.:


;
OK:
()

.
.
%Vol.:
;
OK: .
marketing,

marketing.
.
%Vol.: ,


;
OK:
.
,

Cobra

. .

.
%Vol.:
;
OK:
Genesis,
Mary Rose,
. ,

: marketing,
, .

12
, .
%Vol.:
;
OK: H OK Athens

.
HORECA
.
%Vol.: H
;
OK: .
..

.
,
,

.

.
%Vol.:
;
OK:

,
, Beer cademy,
.
%Vol.: ; ;
OK: ,
, .

,

. A
.
%Vol.: OK;
OK: Pilsner Urquell,
30% 20%
. ,

21

tte tte

Pilsner .

,

.



.
,

.

(, Carrefour, , Makro, ,
delicatessen).
,
,
, .

.
%Vol.:

;
OK: 4 . ,
30.000 ,
0,8% . . ,
10 .
%Vol.:
;
OK: 2009

7.200.000
, 7.300.000
2008.

42%,
,

19%.

22

%Vol.: crisis plan

;
OK: .
,
cash flow. , 2009


premium
.

.
%Vol.: target groups
;
OK: , target group

. Nastro Azzuro ..,
,

,
Dali,
,

.
%Vol.:
;
OK:

5%.
.

10.000 , .

400, , , .
%Vol:


;
OK:

Logistics, Sarmed.

.
.
%Vol.:
/ ;
OK: , ,


.
%Vol.:
;
OK:

.
(, )

.

.
%Vol.: ;
OK: .

.

, 4-5 :
, energy drinks RTD.

info
25%


75%
.
.

%Vol - 2010

custom

( )
e-AD

,
(). 01-04-2010

.

2008/118/,
- (-)
01-04-2010
.
,

.

() , . 684/2009,

.

1. -1 ( -1)
:




/
2. -0 ( -2), :


-
- .

24

, 31-12-2010,
, .

. , 01-04-2010
21-12-2010,
:

.
%Vol - 2010

vignette

. 01-01-2011 31-12-2011.
-
.
. , 01-01-2012,
-

.

:
1.
.
2. . e-
( ).
,
.
,

.
3. , -
- -

,
.
:
, e-
, .
4. ,
. -
.
-


- .
5. , -

.
,
- .

: . -

, , , , , , , , , , , , , , ,
,
, , , , .

%Vol - 2010

25

Logistics

Third Party

Logistics


logistics partner.

logistics
,

logistics;
,

logistics

(), ( )
.

3PL
;

,

26

logistics

.

logistics
in-house outsourcing.
logistics
-
.

.
logistics :
,

Customer service


,
.


logistics



( ,
..).
3PL %Vol - 2010

vignette

,
:
:
3PL

. ,

.
Know how: logistics


.
:

,
.

:
logistics .
:


logistics (

). .
:
logistics
(..
). %Vol - 2010

(in-house logistics)

.

logistics;


logistics, :
:
3PL ,

:

,
.


.
:



(max 30-35 .).


.
: ,
.

provider .
logistics :
,
logistics


.
:

logistics

.
Information system:

,

logistics.
(ERPs)


logistics (,
reporting, .).

,



logistics ,
, ,

.

27

alco-test

10
Lager

!

, , , , ,
,

, . %Vol.
lager
10

28

%Vol - 2010

Craft Smoked Lager

lager
.
lager ,
,




.

,


lager

.



.

alco-test

1 2 3
Miller Genuine Draft
H cool

Gambrinus
,

Desperados

:
: SAB Miller
: 4,77%
: Ok Athens

:
:
Plzesk Prazdroj
: 5%
: Ok Athens

:
:
Brasserie Fischer
: 5,9%
:

,
,
. 1855
Miller Genuine Draft,


(draft).
:

: .
,

Miller Genuine Draft
.

30

Gambrinus
1869
Pilsner Urquell.
E
,

,

.

; Desperados
,

,


pale lager,
, .

%Vol - 2010

alco-test

4 5 6 7
Asahi

: Asahi
Breweries
: 5%
: Ok Athens

,
,
Asahi.
Asahi

, 1

.

Cool Brands,

Super Brands Ltd.

32

Craft Athens Lager

:

-:
Craft Microbrewery
: 5%
lager
.



Bamberg
Vienna.




.
: Craft Smoked Lager
Craft Black Lager.

-:

.
: 5%
premium
. T
:
,

tettnanger, .

(10 C) , .


.

Lapin Kulta
lager
:

:
Lapin Kulta
: 5,2%
: Ok Athens

Lapin
Kulta. , , ,

,

.

,
.

%Vol - 2010

alco-test

8 9 10
Carling

Stella Artois

Kronenburg 1664
French... kiss

:
: Molson Coors
Brewing Company
: 4,1%
: Ok Athens

:
-:

: 5,2%

:
: Kronenburg
: 5%
:

H Carling 1 lager .

1.5 . pints

100% .
,
:
Carling cup

,
Glasgow Rangers Celtic FC,
Carling
.

,


. ,
,
1366 (!),
.

, Stella
Artois
, ,

.

%Vol - 2010

premium

.
,
,
.
Kronenbourg 1664
Kronenbourg Jerome
Hatt,
Kronenbourg
1664 1952.

,
,
,
70 .

33

beer files

,
. ,
lager ,

,

,

,
, ,

.



1903,

. .

34

20
.



.

, .

.
lager
( 4.8 vol.), (5.3
vol.) (5.1 vol.)

3.000 .
Holger
Uhrich,
,
.

Kaspar Schulz
World Beer Cup
%Vol - 2010

beer files

1998


Urban 2001
. ,
3,5
14,5 ,
,
, o

.

2002
. 10

,

.


,
,
,
,
.
,

,

, ,



.

36

,

,
, ,
,

.





,



.



,


, ,
lager , ,


!

, , , ,
, , ,
..

, FM
98.1 (
) .

%Vol - 2010

exhibitionists

2010

: 4 12-15

. %Vol.

timing .



,
,


, ,


.

38

20% (-30% ),

15.000 .
, ,
,


.
, , ,


, -

,
.

, ,
.
:
, ,
, ,
,


.
%Vol - 2010

stands
... ,


, :

,
,

.

,
.


, , ,
, , ,

40

,


(). ,
,
Julia
Harding MW, Jancis Robinson
MW, Tara Q. Thomas,

Wine & Spirits,
Laura Williamson MS,
Master
Sommelliers .

& (
),



,
. ,


.



.

(.
),
, .



.



, , .
%Vol - 2010

exhibitionists

, , ,
, %Vol.

,
,


,
:

,
,
%Vol. o ,
&
. , ,
,
-

%Vol - 2010

,
. ,
.

. ,
,



.


,

,
%Vol.,
, .
, ,
800%

, .. 250%-300%,
.

. , , ,
,

.

,
.

.

41


2010

.

,

(),

(,
, )

.

80
,
,



(.: 27320-53096,
www.malvasiawines.gr)

.

.

.

( 100),


.


: Techni
Alipias Rose 2008,
Idisma Drio Merlot
2008, Idisma Drios
Assyrtiko 2009, Idisma
Drios Chardonnay 2007
(25210
83626, 25210 83585
www.wineart.gr )

42

%Vol - 2010

exhibitionists

. ,


:
,
,

.

,
. ,

,
,
%Vol - 2010

.
15%
, . , ,


.
, ,

,
.
.


,
,
, . .

,
:
.
,

, ,

:

,
.

43

exhibitionists

Zoloto Polubot
premium vodka,
Zoloto Polubot
: 23 !
...
.
,
: Hyatt
premium Zoloto
Polubot .

on Solo Vino
; ,
, ... .
, ,

.

!
-,
,
.

Vinophone.com
, i-Phone!
Mobartia
: Vinophone
,

Apple.
: 300

. gadget . ,
!

44

%Vol - 2010

management

,

&

2004
, ,
. 2010

:
.
&
(), 2008


:




.

:

,
-

46

.
,
, ,


.


2010 %Vol.
(

)
.

, ,
.
-

2008, ,

PRC Critical Publics
AlterVision Group,


.
:


,




.

,




-
%Vol - 2010

management

10-15 .
,
, , , ,
..


,


.







(knowhow)

.


.

,


:


( ,

,
0,32%,
,
50%
)
-

(brand image)
.

.

-

.

SWOT ( - -
).



.


.

/

(, ,
).

...., . 178, 172 35 ,

: 210 9718 420, Fax: 210 9713 998
www.dionyssos-wine.gr e-mail: info@dionyssos-wine.gr

management

:
-
- -
- -


.

,
:




.
,


,

.

,

-
.
:
: , ,
,
: , ,
,

,




.

.

48

(!), .
,

,
.

,
, .


;
:
(terroir)





lifestyle
O o .


branding,
. ,


, :

( )

,
,


.
, ,
() .

(keyword) ,

.
,
(Rarest),
(Exotic), () (Captivating)
(Intriguing).
Rarest Assyrtiko
Exotic Moschofilero
Captivating Nemea
Intriguing Xinomavro


,
.
,


6-8
1-3 ,
6-8

7 ,
(1-3 ), (4-6 )
(7+ ).
, (logotype)
New Wines
of Greece.


.
%Vol - 2010

wineyard

.
,

: , , .

, .

.

( ),



.
:

,

(, , )
.
: , , ,
, , -,
, , ,
..
:


.


.

.
,


.
:

.
:
, ,
-, , ,
, , ,
- ..
:


.


,



,
.

,

,


.

.

.

.

, .
.
:



( 30
100 )


.
:
.

49

local spirits

Achaia Clauss, , , ,
,

,
1850
,
.
,
,
60
,
Achaia Clauss



.

50

,
1873
, , .

, ,

.
Achaia
Clauss

1873
,

,
.

,
, ,




.

Achaia Clauss,

, ,
(
) ( ).
(%Vol - 2010

local spirits

), ,

.
, (
),
Cavino
,

.


,
,

.


,
.


.


,
(


),
,
(500-1.050 ),

.

( )
,
Vostizza

().


,

,
.

Bordeaux,
,
,
,
, 1990, -
,
.
550-800

,

.


Cavino,
1958,
,

,

.
, ,

, , , Cabernet
Sauvignon Merlot.
Cavino

800 ,



Syrah
.
,
,
,
,
,

,
1974
80

.
, ,
,
Cabernet Sauvignon,

.

,

CAVINO

ACHAIA CLAUSS

52

%Vol - 2010

local spirits

(: ,
, ).



.

,


.
(110
.)
Chardonnay, Cabernet Sauvignon
Franc Merlot,
750 , 200
, Sauvignon Blanc
Riesling.


, ,
, ,

.
,
,

,
%Vol - 2010

,


.
450-1.000 .


(,
, Cabernet Sauvignon,
Merlot Sauvignon Blanc).

,


.



, , ,
,
.
,
, .

tinctura, ,
, ,

, ,
.
, , ,
,

.
,



.
...

.

,


,
.

53

tte tte

%Vol.

, ,

,
,

: ,

,

.


100.000

,


. :

. ,

54

1861.


, ,
.
%Vol.:


;
..: .
, , , . ,

, ,
,

.
,

.
%Vol.:
;
,

;

..:

,
.

.


, ,


,
.
%Vol.:

,

;
..:





.


%Vol - 2010



,

,


.

.
,

.


. ,


.
%Vol.:

,
;
..:
.



.



%Vol - 2010

%Vol.:
;


;
..: ,

.

.

-


.



.



.


,
,

, ,
,

.

55

vignette

...

, 650 -
.
%Vol.

,


:

: , ,
.


,
:
... .



.

:
,
, ,

56

.
, , ,
,
,
.
, , .
,

:
, , state of the
art

,
,




.
legi artis.
-

, .
. , ,
.
70%
, 20%
10%
,
,
, 60%.
20%

20%
,
.

:
.

,

%Vol - 2010

enologist

.
,
,

.


,
, . .

, , .

. ,
. :
50%,
9 18
. ,

.

,
. ,
. ,

,
,
,
!
, , ( ,


).
, . ,

:
:
. ,
.

!
.
.

%Vol - 2010

.
:

,

16,5-18 . ,

,

. ;

.
, ,

:
...
!
-

.

, 30.000 ,
, , ,

.



,
,

.
:

, ,
. .

-5
.

,
,

.

,

3.500
.

(ERP),

2004.

,
, Microsoft,

!

,
: ,
, , , , .
:

.
,
.
.
, ,

,
:
.

.
,
, .
.

....

57

bio-culture

: .

,

:

,
.
,
,
,
:
,
... ,
,
:

, .
, ,
, ,
!.

, .

:



. -

58

%Vol - 2010

 Luncheon meat

.. 87, 194 00 , . 210 6642916, f. 210 6645015, sales@ippotour.gr

beer stories

, . ,
.


,
. :

.
, 1516,
',
(Reinheitsgebot),

.
,


.
, .
, -
, ,


. , ,

(..)
,
.


, .

..

,
. ,

,


.
2009, ,
,
2010 50%
.
,

-

, , . ,

.
, ,

. , ,
Pils
, ,
Ale
. ,
, 10 Pils
7 Ale,

,
.
. ,
-
: ,
. ,


,
400
.

:
.

, . ,
.
%Vol.
, , , , .

,
. .

60

, .
, .
. ,
,

Lager.
, , :
,
. , . . ...
%Vol - 2010


25 46, , .. 186 48
.: 210 4612294, e-mail: info@piraikibeer.gr

eco-Vol

.
o ,


,
, ,
, ,
.

62

,
.

:



.

.


.


%Vol - 2010

.

.

, .

:








(5-6 .
),
,


.

%Vol - 2010

,
:


20%
 ' 95%

( )


,
.

,

Reverse Logistics,

.

( , ),

,


.

(
).
;

,
2009

.
, ,
, ,
.
2009 82
60.000
.

63

market research

2009

(-16,3%) ( 0,8%)


2009 (-17,10%)

(-16,3%)
( 0,8%)
2009 (-17,10%).

,
,
.

,
, 20,6%
39,1%, .

,

. 2,212 .

( outdoor, internet) 48,1 .

.
. ,

(-22,69%)
3% .

: 2008 (, , )
57,5 . .

,

(-16,2%). ,
(Absolut, Akvinta, Belvedere, Beluga, Finlandia, Gray Goose, Nemiroff/Lex, Roberto Cavalli,
Russian Standard, Russkaya, Smirnoff, Smirnoff Black, Smirnoff North, Stolichnaya, SKYY,
Ursus, Xellent Swiss, Zubrowka) 4,89 . 5,8 . 2008.
(Chivas, Classic Malts, Cutty Sark, Dewars, Dimple, Famous Grouse,
Glen Grant, Grants, Haig, Jack Daniels, Jameson, Johnnie Walker, Lagavulin, Laphroaig,
Old Pulteney, Talisker, The Macallan, The Glenrothes, Tullamorem Wild Turkey)
14,8 . 18,7 . (-20,6%)
(-67,9%) .
3,6 . 3,027 . 2008 ( 20,6%),
7,9 . 9,9 . (-19,7%) 1,112 .
800.105 ( +39,1%)

64

25,4 .
19,4 . 2009 (-23,7%),

12,5%

(24,9 . 2009
28,5 . 2008). ,
19,6%,

1,6 .
1,39 . 2008.

875.000 574.000 .

Icap,
.


,

,

.
,
, ,
,
.
,



,

.
,
%Vol - 2010


. ,
,
.

,
366,7
. 2007,
1,7%
2006,

(13,4%).

5,4% 2007
2006,
( 45,1%)
.

,
2009-2010,


. ,
(, )
,
2%,
4% (
malts premium
).

(
3%),

(4% ).
2%-3%
,

.
,

3%-4%.




,
.
%Vol - 2010

2008

2009

25.459.119,18

19.433.084,14

-23,7

1.391.023,51

1.663.987,21

19,6

28.553.695,31

24.970.743,63

-12,5

2.186.932,70

2.121.667,85

-3,0

57.590.770,70

48.189.482,83

-16,3

2008

2009

3.215.104,22

1.623.879,52

-49,5

61.122,60

44.452,80

-27,3

2.486.771,28

3.137.414,97

26,2

72.232,91

86.454,30

19,7

5.835.231,01

4.892.201,59

-16,2

2008

2009

8.005.100,26

7.084.877,92

-11,5

322.142,62

246.334,86

-23,5

9.728.948,88

7.329.977,30

-24,7

703.824,02

225.765,73

-67,9

18.760.015,78

14.886.955,81

-20,6

2008

2009

14.512,37

279.029,59

1.822,7

116.833,30

216.103,95

85,0

2.878.149,83

3.001.119,66

4,3

18.198,27

154.441,01

748,7

3.027.693,77

3.650.694,21

20,6

2008

2009

7.085.937,07

4.749.672,19

-33,0

319.929,83

494.802,71

54,7

2.056.205,08

1.873.183,15

-8,9

446.811,58

834.218,34

86,7

9.908.883,56

7.951.876,39

-19,8

2008

2009

484.264,42

766.072,34

58,2

1.415,04

-100,0

143.482,19

319.306,05

122,5

170.944,30

27.536,22

-83,9

800.105,95

1.112.914,61

39,1

65

on the road

Ford

Transit
Van

O
!

,

.

, Transit. ,

Van
. O , ,


Transit
. ,

. , ,

,
.



.

, .

, .

, .

(HLA)
HLA
.

, ,

Bluetooth
.

, .

66

%Vol - 2010

so bar so food

KARAVI
9
Sofitel Athens Airport

, 45
, ,
, ,

. show kitchen
.

. KARAVI
live
, .

Weekend Brunch Buffet , 11.00 16.00.
.

68

info
&
- :
19:00 - 24:00
runch
& :
11:00 - 16:00
%Vol - 2010

so bar so food

Whispers

of Wine
, concept

,
sui generis
wine
restaurant

.


400

.
Whispers of Wine
wine restaurant ,
funs
,


.

A Beautiful mind
Whispers,
,
,
,
interior designer

70

, ,

retro-elegant
design. ,
,
-
.

. To Whispers
of Wine ,
,


.
E , , , concept:
concept
.

, sui generis

,
,
,
value for money, ,
-sommellier
,

chef
,
.

,
, wine list.

restaurant
,
. (
%Vol - 2010

Grazie Mafia!




!

so bar so food

) ,

Whispers of Wine,

retro-ellegant design artistic
, handmade

.

; ;
!

400 ,
. 40
,
.
,


. ,

, , ,

, , ,
,
.

chorijo, ,
balsamico
, Barbera d Asti,
,

Hermitage,
Bernaise
!

Whispers of Wine

,

.

72

Whispers of Wine

15 2007. ,
-
, mail

Whispers. o mail
WEIN-GOURMET,



.


wine-bar restaurants.

wine-restaurant
. est wine restaurant in
Europe. ! ,
!



: , , , interior design.
,
media
.
-:
40 ,
.

(overbooking) 5070 .
,
,
, :




. ,
,
.
value for
money. ,
,
service,
,
.
.

Success story

Bologna, .


bistro .
,
enfant
gt .


.


.
events
, Paolo,
%Vol - 2010

 15-16


chefs, DJs ..
, premium
Prada
Lamborghini,
. glamour!

.

,

. .

. , , :
.

6

.
,
, ..
.

WoW
. .. , ,

.
, .

%Vol - 2010

,

:
11-29 17200
.

info
WHISPERS OF WINE
. / 48,
.: 210 6179051
e-mail: info@whispers.gr
.: 17:30 - 12:30
: 22:30 - 24:30
:
: 30-40

73

2010

exhibitionists

IFDTEX

: 23 --
IFDTEX 2010 crash test ,
. %Vol.

.

.
23
IFDTEX 2010
Metropolitan Expo 5-8 2010,

.
, ,
,
crash test
( )
.

,
(30.480
, -,
,
)

.
,
,
.
,
. ,

74

: stand Fix,
,

FIX
,
Craft, stand
.

, ,
23 FDTEX :
444 ,
-
:

,

, . , 320
( )
124 ,
.
,

: F&B
managers, General managers, hotel
managers, buyers supervisors,
expansions managers, executive
chefs, Market managers, R&D
managers, Purchasing managers,
Area Managers, Director of food
managers, category managers,

private & own label managers,

junior category managers,
.
.

: , ,
, , ,
, , , ,
,
, , , ,
,
.
, -
-
.


,
12% .

.

&
. ,
Next
Media,
,
. ,


.
%Vol - 2010

innovations

Prime
Serum
...

hangover

KGB

,


...
hangover

...
:


.
...
:


... (, ,
, ,
)
hot dog.

-

76

. : Prime
Serum,
.
Prime Serum

,

. KGB,

,



.

Prime Serum
. ,
-

:
Prime Serum
, ,
, , ,
, .
,
,
.
Prime Serum , ,
,
.
Prime
Serum ,


.


,

:
Prime
Serum

.
, Prime Serum : , ,
,
:

,
, ,
Prime Serum,
. ,

.
, Venus
Drinks, Prime Serum.
(
2 2,3
1,5 ), Venus
Drinks Prime Serum
.
%Vol - 2010

 2009 Southern Comfort. All rights reserved. Southern Comfort is a registered trademark.

drinks

Pilsner

Urquell

!,
Pilsner Urquell.

Pils
. ,
.

78

;
H
,
, . ,
, Pilsner

Urquell,
.
, ,
Pilsner
Plzensky Prazdroj 1842

Pilsner, Pilsener
Pils.
,
,
,
, Pilsner . ,
... Pils :
, Pilsner Urquell, Pilsner .
Becks, Budweiser, Miller Lite, Heineken,
, Pilsner Urquell.
90 Pilsner Urquell

. ,
.
Pilsner Urquell, !
.
, Pilsner Urquell

. , ...
%Vol - 2010

vignette

free time

35 + .
35
1978-2008,
1978.
, ,
.
, ,
.
. , , , ,
,
.
, , .
14-04-2010 09-05-2010

Michel Legrand Trio

.







.

, Michel
Legrand,
. (3 Oscar
5 Grammy)
200 ,

, .
(, ) : ,
, , The
mindmills of your mind ..
Rni Vignolo () Andr Ceccarelli
().
6-5-2010

80

: 19

N , A. M
. A .
.
A
.
E


.
, ,
, ,

E
.

%Vol - 2010

www.voldrinks.gr
VOLUME OF SPIRITS ,

101

6
: .............................................................................................................
: .......................................................................................................
: .............................................................................. : .................
: ....................................................................... ..: ..............................
: ............................................... Fax: ...............................................
e-mail: .............................................................................................................

T %Vol


.


e-mail: vol@voldrinks.gr


fax: 211 600 3180

: 3,50 /

210-9658758 e-mail
info@voldrinks.gr. ,
vol@voldrinks.gr.

next please

2010
I NY

Logistics

...

London Wine Fair 2010

on time

Sexy drinks
...

...

: ,

82

,
. , %Vol.

, ,
,

Crash Test

- To top 5
%Vol.

%Vol - 2010

index

6
, .. 164 52
.: 210 9692260
e-mail: info@amvyx.gr

....
. 178
, .. 172 35
.: 210 9718420
e-mail: info@dionyssoswine.gr

87
, .. 194 00
210 6634791
sales@ippotour.gr

. .
-

..

171
, .. 190 04
.: 210 6675200
e-mail: info@
mythosbrewery.gr

31
, .. 115 24
.: 210 6981005
www.sdb-hellas.com

25 46
, .. 186 48
.: 210 4612294
e-mail: info@piraikibeer.gr

8 . -
,
.: 26910 97500
e-mail: info@
tetramythoswines.com

5 . -
, .. 401 00
.: 24920 25250
e-mail: info@
tsipourokardasi.gr

, .. 630 80
.: 23990 76100
31 . -
, ..
145 10
.: 22950 22941
www.tsantalis.gr

%Vol
Green...
6 %Vol.
(, )
e-mail : %VOL.
vol@voldrinks.gr

.
%Vol - 2010

CAVINO AE

, .. 251 00
.: 26910 71555
55
, .. 104 35
.: 210 3478602
e-mail: stratosm@cavino.gr

CRAFT
microbrewery

44
, .. 190 02
.: 210 6640143
e-mail: info@craft.gr

FORD
MOTOR HELLAS
4
&
, .. 121 33
.: 801 11 700 600
www.ford.gr

O.K. ATHENS
. 41
., . 17561
.: 210 9883361
e-mail: sales@okathens.gr

SARMED A.E.
(logistics)
25o . ... , ,
.. 196 00
.: 211 6003000
e-mail: info@sarmed.gr

SiEBEN
Innovative Solutions
3
, .. 153 44
.: 2130 179000
e-mail: info@sieben.gr

VENUS DRINKS

5,
, .. 561 21
.: 2310 542508
e-mail: venusdrinks@
hotmail.com


: 210 9592004

:
. 4 2 (,
4 )
. 3 2 (
4 )
.
.
. WHISKY
5 2011
website %Vol.
www.voldrinks.gr
5 2011
80
.

' , %Vol.

* e-mail
vol@voldrinks.gr 210-9658758.

83

ne

AFTER PARTY LIQUID

...

venus drinks venusdrinks@hotmail.com 2310 577260, 2310 542508