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Pakistan - Mapping Digital Media

Pakistan - Mapping Digital Media

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Published by OSFJournalism
Pakistan has long suffered from high inflation, led by soaring food prices, which has increased poverty levels. According to the United Nations’ 2011 Human Development Report, half the population suffers deprivations of all types. Only half is literate. Even then there are only 12 million television sets (surely a desirable medium for those who cannot read)—one for every 14 people.

This means a lot of communal watching of mostly state-owned channels of the Pakistan Television Corporation (PTV). At present, the only other terrestrial television channel is the privately owned ATV, in which PTV and the Pakistan Broadcasting Corporation are majority (80 percent) shareholders. The sameness is deafening.

However, urban Pakistanis are getting richer and spending money on alternatives. Thus PTV has ceded ground to more than 20 privately owned broadcasters with 89 domestic and 26 foreign channels, with national television viewing split evenly between terrestrial on the one hand, and cable and satellite on the other.

This proliferation of channels has enabled Pakistani media to wield more influence over politics and public discourse than ever before. With this growing influence comes, however, a corresponding increase in attempts by the government to control media outlets. Indeed, state coercion and increasing censorship are among the greatest pressures on the media industry.
Pakistan has long suffered from high inflation, led by soaring food prices, which has increased poverty levels. According to the United Nations’ 2011 Human Development Report, half the population suffers deprivations of all types. Only half is literate. Even then there are only 12 million television sets (surely a desirable medium for those who cannot read)—one for every 14 people.

This means a lot of communal watching of mostly state-owned channels of the Pakistan Television Corporation (PTV). At present, the only other terrestrial television channel is the privately owned ATV, in which PTV and the Pakistan Broadcasting Corporation are majority (80 percent) shareholders. The sameness is deafening.

However, urban Pakistanis are getting richer and spending money on alternatives. Thus PTV has ceded ground to more than 20 privately owned broadcasters with 89 domestic and 26 foreign channels, with national television viewing split evenly between terrestrial on the one hand, and cable and satellite on the other.

This proliferation of channels has enabled Pakistani media to wield more influence over politics and public discourse than ever before. With this growing influence comes, however, a corresponding increase in attempts by the government to control media outlets. Indeed, state coercion and increasing censorship are among the greatest pressures on the media industry.

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Categories:Types, Research
Published by: OSFJournalism on Jul 03, 2013
Copyright:Attribution Non-commercial

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03/02/2014

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PAKISTAN
COUNTRY REPORT 
MAPPING DIGITAL MEDIA:
 
Mapping Digital Media:Pakistan
A REPORT BY THE OPEN SOCIETY FOUNDATIONS
WRITTEN BY
Huma Yusuf 
1
EDITED BY
Marius Dragomir and Mark Thompson (Open Society Media Program editors)Graham Watts (regional editor)
EDITORIAL COMMISSION
Yuen-Ying Chan, Christian S. Nissen, Dusˇan Reljic´, Russell Southwood,Michael Starks, Damian TambiniThe Editorial Commission is an advisory body. Its members are not responsiblefor the information or assessments contained in the Mapping Digital Media texts
OPEN SOCIETY MEDIA PROGRAM TEAM
Meijinder Kaur, program assistant; Morris Lipson, senior legal advisor;and Gordana Jankovic, director
OPEN SOCIETY INFORMATION PROGRAM TEAM
Vera Franz, senior program manager; Darius Cuplinskas, director
21 June 2013
1. Te author thanks Jahanzaib Haque and Individualland Pakistan or their help with researching this report.
 
MAPPING DIGITAL MEDIA PAKISTAN2
Contents
Mapping Digital Media ..................................................................................................................... 4Executive Summary ........................................................................................................................... 6Context ............................................................................................................................................. 10Social Indicators ................................................................................................................................ 12Economic Indicators ......................................................................................................................... 141. Media Consumption: Te Digital Factor ................................................................................... 151.1 Digital ake-up ................................................................................................................. 151.2 Media Preerences ............................................................................................................. 191.3 News Providers ................................................................................................................. 211.4 Assessments ...................................................................................................................... 282. Digital Media and Public or State-administered Broadcasters .................................................... 292.1 Public Service and State Institutions ................................................................................. 292.2 Public Service Provision .................................................................................................... 332.3 Assessments ...................................................................................................................... 363. Digital Media and Society ......................................................................................................... 383.1 User-Generated Content (UGC) ...................................................................................... 383.2 Digital Activism ................................................................................................................ 423.3 Assessments ...................................................................................................................... 46

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