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IBM Lets You Have It Your Way — Introduces an Enhanced Storwize V3700

IBM Lets You Have It Your Way — Introduces an Enhanced Storwize V3700

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Learn how IBM Lets You Have It Your Way by Introducing an Enhanced Storwize V3700. Storwize V3700 delivers innovation and new levels of storage efficiency with ease of use in an entry disk system, to enable smaller organizations to overcome their storage challenges. For more information on IBM Storage Systems, visit http://ibm.co/LIg7gk.

Visit http://bit.ly/KWh5Dx to 'Follow' the official Twitter handle of IBM India Smarter Computing.
Learn how IBM Lets You Have It Your Way by Introducing an Enhanced Storwize V3700. Storwize V3700 delivers innovation and new levels of storage efficiency with ease of use in an entry disk system, to enable smaller organizations to overcome their storage challenges. For more information on IBM Storage Systems, visit http://ibm.co/LIg7gk.

Visit http://bit.ly/KWh5Dx to 'Follow' the official Twitter handle of IBM India Smarter Computing.

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Published by: IBM India Smarter Computing on Jul 04, 2013
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The Clipper Group, Inc.
Technology Acquisition Consultants
Internet Publisher
One Forest Green Road
Rye, New Hampshire 03870
781-235-5454 FAXVisit Clipper at
Send comments to
Published Since 1993
Report #TCG2013010LI
June 10, 2013
IBM Lets You Have It Your Way
 Introduces an Enhanced Storwize V3700
Analyst: David Reine
Management Summary
Most of us have increasing aspirations and a limited budget. We want to be better off than our par-ents and hope to do more for our children than our parents could do for us. We want a roomier house, anicer car, and a bigger, flat screen TV to hang on the wall of the roomier house. This is true for mostfamilies and most businesses, but especially is true for the smaller business.For small businesses, often your current information technology is inadequate but your IT budget just
isn’t big enough to do anything
other than
“hanging on”. You need more capacity and more effective
solutions, but without the complexity that often comes with expanding requirements. This is especiallytrue for storage.What you need to store is growing and adding another silo or bolting on another hunk of storage onlyallows you to keep hanging on. With each new piece bolted on, administration gets more complex, and italready is too complex
. You certainly don’t
have budget for more people, so you ask everyone to tighten
their belts and do a little more. Unfortunately, that won’t improve the quality of the services that you are
delivering and may limit the effectiveness of your investment. If only you could get a storage solutionlike those used in enterprise data centers. In fact, you probably would be happy to have 75% of what theyhave (in capabilities), which still would be a big improvement over what you are using today, if this could be done without breaking the budget.
Is this your unsatisfied desire: getting more and better 
 With the announcement of its new
Storwize V3700
capabilities, IBM is delivering scaled-down ca- pacity (from its upper-class Storwize
), with scaled up functionality from where you are today.
Previously, you couldn’t “have your cake and eat it too.” Now, just maybe you can.
To learn more aboutthe enhanced Storwize V3700, please read on.
Small-to-Midsized Storage Pains
Today's smarter data center is built with systems that are increasingly instrumented, interconnected,and intelligent; thus meeting challenges to businesses that need to stay responsive to dynamic environ-ments. A growing volume of data is becoming in-creasingly valuable, but storing it can be expensiveand very difficult to manage, due to the complexityof the architecture and the increasingly-rapidgrowth. Most IT organizations have limited re-sources and cannot afford to make investment mis-takes. They have to manage their investment instorage very carefully in order to maintain budget-ary control. For a smaller data center, a mistakecan have damaging effects, potentially jeopardizingoperational viability and possibly endangering business sustainability.
IBM Lets You Have It Your Way - Introduces an Enhanced Storwize V3700
Navigating Information Technology Horizons 
Small-to-Midsized Storage Pains .......... 1
Small and Midrange StorageRequirements ......................................... 2
A Family of Solutions ............................. 3
IBM Storwize V3700 ................................ 4
Storwize V3700 Enhancements ............. 5
Conclusion .............................................. 7
June 10, 2013
 The Clipper Group
Page 2
Copyright © 2013 by The Clipper Group, Inc
Reproduction prohibited without advance written permission
All rights reserved.
There is one more reality of a 2013 data cen-ter. Storage is growing with little or no restraintthroughout your business and is eating throughyour limited IT infrastructure budget
If un-checked, storage will consume every dollar it canfind. It does not matter if you are an enterprisedata center, midsized data center, or smaller, your storage capacity requirements probably are grow-ing at a rate that seems to be without limits, possi- bly doubling every 12-to-18 months.Mission-critical applications are always look-ing for higher performance, Tier-1 storage, while business-critical applications, such as email, backup and archiving, are filling almost everyhigh-capacity, Tier-2 drive that you have and re-quiring even more capacity for replication anddata protection. Over-provisioning these drivesfor the future, as well as today, results in signifi-cant waste due to poor utilization for most if notall of the life of the storage solution.In the largest data centers, storage area net-works (SANs), islands of high-performance FibreChannel (FC) arrays often are competing for increasingly expensive administrative attentionwith islands of high-capacity SAS disks, trying todetermine which array is the correct resource for storing the application data that they
need.Similarly, a variety of archiving solutions arecompeting with platforms dedicated to the storageof unstructured objects.
How many storage ar- chitectures do you have competing for those same resources throughout your business
small and midsized data centersneed to provide the same seamless delivery of IT services as the major enterprise data cen-ters, perhaps without the FC, hopefully via asingle storage architecture that simplifies thesupport of all critical applications and datatypes regardless of their server environment
 physical, virtual, or cloud.
day’s business is
mining its data for more valuable information eve-ry day, analyzing data to retrieve informationfrom seemingly
huge “Big Data” repositories
throughout the business, not just within the wallsof the data center. Because this now is critical tothe operational success of the business, the CIO of every business, regardless of size, is demandingthat the IT staff ensure against the risk of data lossand unavailability, while also preserving the IT budget.On the server frontlines, application consoli-dation and server virtualization have enabled theIT staff of small and mid-sized data centers toreduce the TCO attributable to the server infrastructure, but
what is being done to reducethe TCO for storage in the midsized or smaller data center?
With multiple applications shar-ing the same server resources, the smaller datacenter now must look toward upgrading theirstorage environment to support multiple tiersof storage, from high-capacity HDDs to high-speed SSDs, to deliver dynamic scalability, andto accommodate a virtualized environmentdemanding higher I/O throughput. The per-formance of most applications, for all sizes of data centers, has become critical.
Small and Midrange StorageRequirements
Improving performance in many enterprisedata centers usually means upgrading their SANto support a high availability, 8Gbps FC connec-tivity. For the smaller data center, this usuallymeans a requirement to deploy both 6Gb SAS and1Gb iSCSI connectivity, in order to unify andsimplify the network connectivity and to avoid thehigh acquisition costs and even higher administra-tive costs associated with FC SANs.These data centers also want to simplifyadministration by consolidating all existing drive protocols onto a single array. Thus, if desired, thedata center can deploy SAS for their highest per-forming applications that also require high availa- bility, while using iSCSI for any high-capacitystorage required, thus likely lowering the TCO of the IT infrastructure.
Using yesterday’s storage solutions and mu
e storage architectures to solve today’s data
center challenges probably is not sufficient, espe-cially for the small-to-midsized data center, whichnow probably needs to change this storage para-digm. By evolving from decades-old legacymodels (with many silos of storage), this unifica-tion can prepare the way for the delivery of ITaaS
and cloud-based storage.Larger enterprise data centers, with higher  budgets and a broadly-skilled set of storage ad-ministrators that often carry a significantly higher salary, have resources available to them that donot exist in the midsized or smaller data center.Even so, there may be less of a difference in theneeds of smaller data centers when compared tothe larger ones.
Frequently, the smaller datacenter needs storage solutions that are builtinto most of the hardware and software func-tionality found on enterprise-level storagearrays.
Information Technology as a Service.
June 10, 2013
 The Clipper Group
Page 3
Copyright © 2013 by The Clipper Group, Inc
Reproduction prohibited without advance written permission
All rights reserved.
In terms of hardware, that data center is look-ing for a single multi-tiered, storage solution thatincludes most, if not all, of the following featuresfound in larger enterprise arrays.
Solid State Drives
(SSDs) for their highest per-forming applications requiring very high IOPS.This often is the case for databases.
High-performance SAS
drives to satisfy mis-sion-critical Tier-1 application requirements ata lower cost than with FC drives.
Data integrity features to ensure the reliabil-ity of the data.
To fully utilize your storagecapacity, the storage platform needs to be ableto create RAID arrays that span multiplechassis.
drives to fulfill the rapidlygrowing needs of Tier-2 business-critical appli-cations, such as email and other web-facing re-quirements.
Internal virtualization
capabilities to improvethe utilization rates of the storage device, inmuch the same way that the data center hasconsolidated and virtualized their server infra-structure to improve the TCO of the IT envi-ronment.The technology roadmap for primary storagesoftware for the smaller-to-midsized data center includes the same functionality provided to manyof their bigger brothers
in terms of:
Easy-to use storage management;
Data retention and protection;
Thin provisioning; and
Storage services, including performancemonitoring.Many storage vendors have a very broadrange of products that they can try to force-fit intoany solution. IBM is no different; it has an ex-tremely broad range of storage solutions for thesmaller-to-midsized data center, including the
 N series
, and
Storwize V7000
. How-ever, rather than try to force-fit one of these into asmaller environment, IBM has chosen to meet thespecific needs of the smaller data center by scal-ing the Storwize V7000 to the needs of the small-er environment with the announcement, last November, of 
Storwize V3700
. The V3700 has
 The Clipper Group Navigator 
 Delivering  Enterprise Features for the Mid-Range
IBM Introduces DS3500 with TPC MRE 
 The Clipper Group Navigator 
 IBM  Brings Enterprise Functionality to Mid-Range Storage
dated October 7, 2010, and available athttp://www.clipper.com/research/TCG2010047.pdf . 
much the same functionality deployed for theV7000, thus minimizing the impact on the ITstaff.This new, innovative, storage platform haschanged the storage paradigm. Using an IBM-developed platform with built-in innovations fromIBM Labs, the V3700 was designed specificallyto meet the storage requirements of the smaller data center that requires functionality featuresusually only found in larger enterprises.
range of storage solutions got better, especiallyfor the smaller data center!
 Before we delve into the new features, func-tions and configurability
of the V3700, let’
s take alook back to 2010 and the announcement of Stor-wize V7000
, the V3700’s “big brother”
A Family of Solutions
In an attempt to meet both the scalability andfunctionality requirements of the mid-sized datacenter, IBM introduced Storwize V7000 in Sep-tember 2010 as a multi-tiered, scalable mid-rangestorage solution with enterprise-class capabilitiesand outstanding performance. It was specificallydesigned to meet the growing scalability require-ments of the midsized-to-larger data center, incor- porating functionality usually only found only inthe high-end arrays. Storwize V7000 changed the paradigm for unified storage in the data center.IBM delivered a new, innovative, storage ar-chitecture and combined it with hardware andsoftware innovations from other IBM platforms,including the integration of RAID code from theDS8000
, solid state disk drives
(SSDs), a richsoftware stack from the
SAN Volume Controller 
), and the graphical user interface (GUI)from the
product line. It introduced embed-ded analytics and flash optimization to enable theIT staff to deploy storage faster than before, withthe simplicity demanded by an undermannedstaff. It allowed the data center to start small andscale up, to a total of 240 drives, more thanenough for many larger enterprises (and up to 960drives
with clustering). In 2012, IBM extended
 The Clipper Group Navigator 
 Maximizing the Business Value of Information and Lowering Energy Con-
 sumption with IBM’s DS8700
See the issue of dated January 26, 2009, enti-tled
 A New Tier o
 f Storage Appears
Faster, Solid-State Drives State Their Case,
 The Clipper Group Navigato
 IBM Up- grades SVC with Solid State Drives
Achieves Better StorageUtilization
dated October 14, 2009, and available athttp://www.clipper.com/research/TCG2009046.pdf . 

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