China: the mobile revolution
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Social networking is an important part o people’s daily lie in China. Interacting with riends throughsocial media during their increasingly ragmented available time serves to strengthen relations withriends, acilitate the exchange o the latest news and is also used as a means o relaxation to reducestress rom work.
On average, Chinese city residents spent 54 minutes per day accessing the internet on a mobiledevice in 2012, and to a large extent the ast development o mobile internet has benefted rom theestablishment o the 'travelling' liestyle.With ever-lengthening commute times, worsening trafc and prolieration o business travel, 'being on theroad' has gradually become a way o lie or many o the Chinese population, particularly or those living inthe metropolis. Mobile internet provides entertainment in an increasingly ragmented day.Interestingly, the longer the travel to work time, the higher the penetration o mobile internet. In 2012,those whose commute time was longer than one hour were three times as likely as to access mobileinternet as those whose commute time was within 30 minutes.
High-tech mobile enthusiasts
CNRS-TGI data reveals that mobile internet users are much keener on high-tech products than thegeneral city residents in China. Laptop ownership amongst mobile internet users stands at 59%, whichis 19% higher than that o the total population.Mobile internet users are very interested in new products as 57% o them agree they are "oten thefrst to buy new products", compared to 45% overall. Also 58% o mobile internet users agree they are
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Commute time in Tier One* Mobile internet access by(minutes)
commute time in 2012 (%)
Full-time employees in tier one
General city residents
CNRS-TGI 2010-2012 (Jan-Dec) 36 cities
CNRS-TGI 2010-2012 (Jan-Dec) 36 cities* Tier One cities:Beijing, Shanghai, Guangzhou,Shenzhen