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International Business-Starbucks in India

International Business-Starbucks in India

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Published by Bhooshan Parikh
This paper examines the position of Starbucks coffee in terms of the PESTLE analytical framework in India. The PESTLE is wound around the OLI framework depicting the Eclectic Paradigm and brings out that the conditions in India are just right for companies like Starbucks to make their move.
This paper examines the position of Starbucks coffee in terms of the PESTLE analytical framework in India. The PESTLE is wound around the OLI framework depicting the Eclectic Paradigm and brings out that the conditions in India are just right for companies like Starbucks to make their move.

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Published by: Bhooshan Parikh on May 10, 2009
Copyright:Attribution Non-commercial

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05/11/2014

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