Practicing Communicating

Official Communication Publication of the North American Division and the Society of Adventist Communicators

Roku:
Not Just Another Streaming Device
By Jerry Caloroso

In This Issue

Roku: Not Just Another Streaming Device

Faces, Places, and 2New Recognitions

3SAC Interamrica
Talk: iPad as a 4Tech Presentation Tool

V is moving to the Internet! One generation from now, the idea of videos not being available online and on TV via the internet will seem silly. It used to be that TV was delivered over the major networksABC, NBC, CBS; then it was cable TV, VCRs, and satellite. Now television is moving into the next phase, which is distribution over the internet, and Roku streaming is leading the way.

Roku has a channel store and this helps the viewers find the video content. Part of the success of Roku is that the remote is simple and easy to use and the nature of Roku channels helps the user navigate through all the clutter to the really good videos. Roku is available in the United States, Canada, and Great Britain.

What is Roku?
Launched in 2008, Roku was first introduced as the original Netflix streaming device for the home. Today, Roku has over 700 channels on its platform, offering consumers more made-for-TV entertainment than any other streaming device. Roku has three models starting at $59 and ranging to $100. All that is required is a high-speed data plan.

Quick Facts
Roku has sold over 5 million devices to date with an estimated 15,000,000 users. The average viewer on Roku watches 12 hours a week. Last year Roku streamed one billion hours of entertainment. The fastest growing category in the Roku Channel Store is Faith based, with more than 144 channels at the writing of this article.

February 2013

Why Roku?
Your family home, church, or organization can get the best of internet video content with the Roku set top box streaming service. Roku allows you to get Web-based video content into the worship space easily, economically, and efficiently. This free streaming service can be the connection from all the wonderful things on the Web straight into your own sanctuary. The Adventist Channel, Hope TV, Amazing Facts, 3ABN, PraizeVision, and Life and Health Network are some examples of the Adventist content available, with more channels coming out each month. Roku is an open platform and anyone can launch a channel. Just as a church organization has developed a branded Web site, they can create their branded Roku channel. The Grand Advent Church in Oakland, Calif. is soon launching a branded Roku Channel for public evangelism and to provide a solution for the elderly members. Roku is very easy to use and provides a great alternative to huddling around the computer. The elderly members who are unable to come to church can now join our worship in high definition on their family room television, said Garrick Gay, media

ministry director at Grand Advent. Roku can also be a solution for the district pastor who manages multiple churches. Church planters can use Roku as a means of connecting a home church to a larger church. Roku is an easy tool to allow those who cannot make it to church to continue to experience the church service in their family room. Roku offers a turnkey solution for presentations. On http://www.roku. com/streamingstick you can buy the integrated Roku HDMI Stick and 3M projector as a bundle for $300. Soon, any video content in history will be available anytime on any device. Internet television and streaming services like Rokure present a new form of distribution and empower the church to have the same tools as global broadcasters. The future of television its coming faster than you think. Its affordable with limitless possibilities for our church and family.
Jerry Caloroso is the director of internet broadcasting at Imavex, a Indiana-based web technology firm that has produced 35 channel networks for Roku and Google TV. In 2010 he created the first Adventist para-church ministry Roku channel called Life and Health Network.

New Faces, Places, and Recognitions

Marvin Allison is the communication director for the South Central Conference. Kenn Dixon, communication director of the Southwest Region Conference, received a Masters of Arts degree in New Media Journalism from Full Sail University on December 14, 2012. JeNean A. I. Johnson is the communication director for the Northeastern Conference. Julie Kloosterhuis is the graphic designer/ webmaster for the Southern Union Conference. Paulo Macena is the communication director for the New Jersey Conference. Jarrod McNaughton is a corporate vice president for Kettering Health Network in Ohio overseeing marketing, spiritual services, external relations, fundraising, mission, government relations, and a variety of other activities for the eighthospital system. Steve Rose is the communication director for the Kentucky-Tennessee Conference. Heidi Shoemaker is the communication director for the Ohio Conference.

SAC Interamrica
By Libna Stevens

SAC Interamrica is organized for Spanish-speaking professional communicators

A new Society of Adventist Communicators for Spanish-speaking professionals in Inter-America was established during a territory-wide Communication Summit held in Miami, Florida, Nov. 26-28, 2012. The new SAC Interamrica will function for the 12 Spanish-speaking countries throughout the Inter-American Division in collaboration with the established Society of Adventist Communicators (SAC) in North America. We are excited that we were able to establish a branch SAC in Inter-America in order to harness the vast resource of talents in our region, says Pastor Leon B. Wellington, communication director for the church in Inter-America and executive director for SAC Interamrica. This brings a significant segment of our communication professionals in the church into a world forum where they can learn and contribute more to the mission of the church. Benjamin Garcia, president of SAC Interamrica, says the first short-term goal is to lay the foundation of the society and begin to integrate as many Adventist communicators as possible. We want to begin enlisting our communication directors appointed at various levels of the church, in our conferences, missions, and unions, says Garcia, who is currently the news director at the churchs Montemorelos University in North Mexico. The SAC model is a great help for the establishment of SAC for our Spanish-speaking communicators, and we look forward to a closer collaboration in various initiatives. Its a collaboration which has already been set in motion, thanks to the willingness of SACs board to help in this venture, says Abel Marquez, associate communication director of the Inter-American Division. Our conversations with George Johnson [SAC executive director] have been instrumental in getting

Society of Adventist Communicators Interamrica board members pose for a group photo after territory-wide communication summit attendees voted in the new organization for Spanish-speaking territory in Miami, Florida, on Nov. 28, 2012. Image by Juan Perez/IAD

this far with SAC Interamrica and we dream of having the opportunity to join both societies in a joint convention one year in the future, adds Marquez. Some 15 board members were voted in by more than 200 communicators from the English, Spanish, and French territories in the Inter-American Division. Pastor Williams Costa, communication director for the Adventist world church, witnessed the organization of SAC Interamrica during the event and congratulated communicators on the newlyformed society. Costa also said he was inspired to encourage the church in South America to organize a Society of Adventist Communicators as well. For more on SAC Interamrica, visit www. interamerica.org.
Libna Stevens is the assistant communication director for the Inter-Amrican Division and also the liaison coordinator between SAC and SAC Interamrica.

TechTalk: iPad as a Presentation Tool

I
f you ever have to preach or give a presentation from your iPad, there are many app choices in the app store to assist you. There are two types of appsapps for presenting to others, such as Keynote and apps that help you present like Prompster Pro. Most of the apps that I found for presentations make you scroll up and down to present and this could be a problem, because its not a natural movement like turning notebook pages. I found iBooks (free app) and Goodreader (paid app) to be a great alternative for this dilemma. I think Goodreader is better because you can manage pdfs and and annotate them, you can scroll from left to right, and you can crop your sermon and enlarge it.

The workflow
1. Number your pages in Word/Pages/Google Docs 2. Save a PDF 3. Upload the sermon to Dropbox or email it to yourself 4. Click or download it to Goodreader 5. Or you can set Goodreader up as a local network and wirelessly transfer your files You can also hook up your iPad wirelessly with AppleTv. Use these steps to connect your device: 1. You must have a wireless network and a project with an HDMI out or HDMI to VGA Adapter. 2. Once you connect to the wireless network with

the Apple TV be sure to run all updates under the settings menu. Once you run the updates you can turn off automatic updates. 3. Click the Home button once on your iPad and swipe left to bring up the Mirror button, it will be on the left. 4. Select AppleTv and your iPad will wirelessly display on the screen. These are a few ways to use your iPad as a presentation tool. As apps and technology increase there will be many more ways to connect your iPad and to present wirelessly.
Damian Chip Dizard operates an online video tutorial website, WebVideoChefs.com, where he shows people how to make better videos.

North American Division www.nadadventist.org Society of Adventist Communicators www.adventistcommunicator.org Each month, Practicing Communicating is put on the Society of Adventist Communicators Web site in PDF format. You can find it at www.adventistcommunicator.org. Click on the News tab at the top of the page. Past issues also are available in 8 1/2 x 11 or 11 x 17 PDF format. North American Division Office of Communication: George Johnson Jr., Director Dan Weber, Associate Director Lynetta Murdoch, Senior Editorial Assistant

Society of Adventist Communicators: Kimberly Luste Maran, President Diane Baier, Designer of Practicing Communicating