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Edward de Bono_six

Edward de Bono_six

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Published by: pedro on May 10, 2009
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Pedro Alexandre Silva Santos Nº1912.1
Edward de Bono
Pedro Alexandre Silva Santos Nº1912.1
Edward de Bono
(born May 19, 1933, inMalta) is aMaltese  physician,author , inventor , andconsultant. He is best known as the originator of the termlateral thinking and a proponent of the deliberate teaching of thinking as a subject in schools.Edward de Bono studied at St Edward's College inMaltaand gained a medical degreefrom theUniversity of Malta. He was a Rhodes Scholar atChrist Church, Oxfordwhere he gained anM.A.degree in psychology and physiology. He also has aPh.D.degree and aD.Phil.degree in Medicine fromCambridge University, a D.Des. degree (Doctor  of Design) from theRoyal Melbourne Institute of Technology, and anLL.D.degree from theUniversity of Dundee. He holds professorships at the Universities of Malta,Pretoria, Dublin City University, and the University of Central England. The NewUniversity of Advancing Technology in Phoenix AZ appointed Dr. de Bono Da VinciProfessor of Thinking in May 2005. He is among one of 27 European Unionambassadors for the European Year of Creativity and Innovation 2009.websiteHe was formerly married, has two sons and resides on theChannel Islands.In 1969 de Bono founded theCognitive Research Trust(CoRT) which continues to produce and promote material based on his ideas.He has written 82 books with translations into 41 languages. He has spent the last 30years teaching thinking, including working with governments, corporations,organisations and individuals, speaking publicly or privately on many matters. He hasstarted to set up the World Center for New Thinking, based in Malta, which he describesas a "kind of intellectualRed Cross".In 1995, he created the futuristic documentary film,
, a lecture designed to prepare an audience of viewers released from a cryogenicfreeze for contemporary (2040) society.De Bono has detailed a range of 'deliberate thinking methods' - applicationsemphasizing thinking as a deliberate act rather than a reactive one. His writing style has been lauded for being simple and practical. Avoiding academic terminology, he hasadvancedapplied psychologyby making theories aboutcreativityand perceptioninto usable tools.De Bono's work has become particularly popular in the sphere of  business- perhaps because of the perceived need to restructurecorporations, to allow more flexibleworking practices and to innovate in products and services. The methods have migratedinto corporate training courses designed to help employees and executivesthink outsidethe box.
Pedro Alexandre Silva Santos Nº1912.1
Direct Teaching of Thinking
De Bono argues that most of the problems in thinking are at the perceptual level - thatis, that many more mistakes are made by people jumping to the wrong conclusion than by behaving irrationally once all the relevant facts are known.To address this problem, he created attention directing tools under the name of CoRT,later as DATT and also included as Code 2 in the de Bono Code.As the name suggests, the tools operate by directing peoples' attention to differentaspects of the situation for a couple of minutes. For example, an OPV (Other Peoples'View) prompts the thinker to list the people (or types of people) who would be affected by a proposed idea. The thinker is then required to imagine what effects that idea wouldhave on each of these different people.While this may sound like an exercise in altruism, it need not be. Say you've got aselfish desire (eg. you're a kid wanting ice cream), then doing an OPV will help youanticipate and plan for other peoples' responses (eg. "Mummy, me and Jimmy werethinking that cleaning our rooms to your complete satisfaction might earn us both an icecream. But we would have to eat these ice-creams immediately to avoid spoiling our dinner.").Schools from over twenty countries have included de Bono's thinking tools into their curriculum
In 2000, de Bono advised a U.K Foreign Officecommittee that theArab-Israeli conflict  might be due, in part, to low levels of zincfound in people who eatunleavened bread,a known side-effect of which isaggression. He suggested shipping out jars of Marmiteto compensate.He has suggested an alternative to the penalty shootoutwhen asoccer match ends in a draw. If the number of times each goalkeeper touches the ball is recorded throughout thegame the results can be compared in the event of a draw. The team whose goalkeeper has touched the ball more often is the loser. The winner will then be the team that hashad more attempts at scoring goals and is more aggressive (and therefore exciting) intheir style of play. This mechanism would avoid the tension of the penalty shoot out.However, some people argue that this method of deciding a drawn match completelyignores the goalkeeper's skill which can win a game for a team. If the game goes to a penalty shootout, even though one team may have completely dominated the other, thegoalkeeper has kept the scores level. Furthermore the goalkeeper can make highlyskilled saves in a penalty shootout and defeat the better team.In 2007, hisSeptoeidea was given life through a new website. Septoes allow people todistill their wisdom into phrases of exactly seven words.http://en.wikipedia.org/wiki/Edward_de_Bono

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